Estimated Cost Per Click missing from Keyword Tool?
Many Google AdWords advertisers and agencies alike rely on the Google Keyword Tool’s Estimated Cost Per Click information. To their dismay this column vanished from the Keyword Tool! Usually it’s found when you click on ‘columns’ and add selected from the drop down there, but now it’s gone!
Thankfully though, the Estimated Cost Per Click information is still available in the Keyword Tool. Please see below to find out how to access it now.
To find the Estimated Cost Per Click information though, you must:
1. Sign in.
2. Click on ‘columns’
3. Select ‘Approximate CPC’ from the drop down tick boxes.
Pheeeewww 
If you find this information useful or have anything to add, please comment below.
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cpc option not found, i think its removed permanently from here.
Hi Apna,
The estimated CPC opton is still there. You just need to log in, then add the estimated CPC column as noted in my article. I hope that helps.
Louise
Wow I’ve been looking for it everywbere! Thanks a lot!
I too have not been able to find the av.cpc and when I pull down the columns can only go to add websites. Where can I find the artice that tells me how to find this please?
Hi Ron, Make sure you’re logged in. That may do the trick for you. Hope that helps. Louise