Many Google AdWords advertisers and agencies alike rely on the Google Keyword Tool’s Estimated Cost Per Click information. To their dismay this column vanished from the Keyword Tool! Usually it’s found when you click on ‘columns’ and add selected from the drop down there, but now it’s gone!
Thankfully though, the Estimated Cost Per Click information is still available in the Keyword Tool. Please see below to find out how to access it now.
To find the Estimated Cost Per Click information though, you must:
1. Sign in.
2. Click on ‘columns’
3. Select ‘Approximate CPC’ from the drop down tick boxes.
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