Estimated Cost Per Click missing from Keyword Tool?

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Many Google AdWords advertisers and agencies alike rely on the Google Keyword Tool’s Estimated Cost Per Click information. To their dismay this column vanished from the Keyword Tool! Usually it’s found when you click on ‘columns’ and add selected from the drop down there, but now it’s gone!

Google AdWords Keyword Tool missing Estimated CPC

Thankfully though, the Estimated Cost Per Click information is still available in the Keyword Tool. Please see below to find out how to access it now.

Google AdWords Keyword Tool Approximate CPC

To find the Estimated Cost Per Click information though, you must:

1. Sign in.

2. Click on ‘columns’

3. Select ‘Approximate CPC’ from the drop down tick boxes.

Pheeeewww 🙂

If you find this information useful or have anything to add, please comment below.

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5 Responses to Estimated Cost Per Click missing from Keyword Tool?

  1. APNA JAHANIAN February 11, 2012 at 8:35 pm #

    cpc option not found, i think its removed permanently from here.

    • louisemccartan February 21, 2012 at 6:42 pm #

      Hi Apna,

      The estimated CPC opton is still there. You just need to log in, then add the estimated CPC column as noted in my article. I hope that helps.

      Louise

  2. deca79 May 7, 2012 at 3:42 pm #

    Wow I’ve been looking for it everywbere! Thanks a lot!

  3. ron edmonds February 4, 2013 at 6:49 pm #

    I too have not been able to find the av.cpc and when I pull down the columns can only go to add websites. Where can I find the artice that tells me how to find this please?

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