As more advertisers are trying to use AdWords to drive calls to their website, it is necessary to have some way to measure how many calls are coming from the AdWords ads. This can be done through AdWords Call Tracking. These are small snippets of code that will measure a call as a conversion and […]
What is AdWords Conversion Tracking? Conversion Tracking is a free tool available within Google AdWords. This tool tracks customers’ behaviour once they click on your ad so that you’ll be able to see whether they ‘convert’ or not. What counts as a conversion is completely up to you, be it submitting a contact form, completing […]
