Meet Louise McCartan

Search Scientist Founder & Managing Director

Louise McCartan Search Scientist 2013

Former Google Employee Louise worked for Google as an AdWords Optimisation Specialist, Strategist and AdWords Trainer.

She provided AdWords consultation and account optimisation to such clients as Peugeot, Kwikfit, Johnson & Johnson and Maximuscle. While at Google she particularly specialised in Health Care and Automotive.

Louise was one of the world’s first AdWords Editor users. Louise worked closely with the Product Specialists to advance this tool. She trained up all Dublin Optimisation Specialists as well as delivering training to AdWords representatives from all global Google offices in the Google Head Office in California.

In addition to her experience at Google, Louise has also worked as a Marketing Manager, Market Researcher, and holds a Masters of Science in Consumer Psychology Research with a first class distinction. Louise founded Search Scientist in early 2010 and has made many clients happy along the way. Louise also writes articles for

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