Meet Louise McCartan

Search Scientist Managing Director

Louise is an accomplished Google Ads Specialist, certified since 2006. She is a former Google employee, working there for over three years as an AdWords Optimisation Specialist, Strategist and AdWords Trainer. She provided AdWords consultation and account optimisation to such clients as Peugeot, Kwikfit, Johnson & Johnson and Maximuscle. Louise also worked closely with the Google UX team, and collaborated with Product Specialists. She trained up all Dublin Optimisation Specialists as well as delivering training to AdWords representatives from all global Google offices in the Google Head Office in California.

In addition to her experience at Google, Louise has worked as a Marketing Manager, Market Researcher, and holds a Masters in Consumer Psychology Research with a first class distinction. Louise founded Search Scientist in early 2010 and has made many clients happy along the way. Louise also writes articles for


View Louise’s latest blog posts →