On-site Search Engine Optimisation (SEO) is a process of ensuring that customers enjoy using your website while optimising content for search engines to easily crawl and index each page. One of the most fundamental aspects of this on-site SEO is using meta tags to accurately describe the unique content on each page of the website. […]
Happy Holidays! Wishing all our clients, subscribers, blog readers and everyone else a peaceful Christmas and a joyful New Year. There have been many developments in AdWords and SEO that have had the Search Scientist office talking in 2014. These include the Pigeon update to the Google algorithm that affected local search, and developments in […]
It’s Back to School Time It can be tough staying ahead in online marketing, at Search Scientist we are always learning and we love passing our knowledge onto our clients. Thankfully there are lots of upcoming online marketing events happening across Northern Ireland. So, as the kids get ready to go back to school, get […]
Here at Search Scientist we have an excellent record at resolving penalties and have put together a step by step guide on how to identify a penalty and how to recover from it. If you have been affected by a penalty and would like some help with having it removed then please get in touch. […]
Has your website rank in Google’s search results suddenly dropped or climbed in the last few months? This may have been due to Google’s Panda update to their search algorithms. It can be tricky to understand, but this video does a really good job of summing up Panda and filling us in on how Google […]
If you type “Google” in to Google, the internet will break; or so the old legend goes. With today’s launch of Google Instant, however, I found myself doing exactly just that. Or typing “Google Instant” into Google Instant to be more precise. Google Instant is a new search enhancement that shows results as you type. […]
