Product Listing Ads (PLA) V Google Shopping Campaigns Recently we reported on the announcement that all PLA campaigns are to be replaced by Google Shopping Campaigns and gave a step by step run through on how to create a campaign and target your products using the product inventory directly within AdWords. Traditional Product Listing Ad […]
Introduction to PLA’s The New Merchant Centre Requires more Product Attributes When the Google Merchant Centre, a.k.a Google Base moved from a free platform to being paid, AdWords integration started to happen. The Merchant Centre started to receive updates around the same time, with many more fields being requested: product id description google product category […]
Background on Google Shopping Listings UK e-commerce businesses have been listing their products in Google’s Shopping results (via the Google Merchant Centre) without charge. For many businesses this has brought in considerable sales. As you may be aware by now, Google announced the transition to paying for Google Shopping listings on the 31st May 2012. […]
