Most PPC users will be familiar with Google AdWords and used it as their main PPC advertising platform. Recently, there has been a growth in Bing Ads as an alternative platform, especially with recent introductions of a Shopping and Retargeting functionality. Ideally, the best option to remain competitive is to have the marketing budget to […]
We are delighted to announce that we’ve been shortlisted by Google as one of the best AdWords Agencies IN THE WORLD at Growing Businesses Online! To celebrate the hard work of agencies who deliver consistently great digital marketing solutions, Google is hosting its first ever Google Partners’ global awards programme – the Premier Partner Awards. […]
Last Thursday, the Search Scientist team headed down to Google’s European Headquarters in Dublin. We are proud to be recognised by Google as a Premier Partner. This is the highest rating available as a Google AdWords partner agency, and acknowledges our high standards in managing client AdWords accounts. As part of the programme we have a […]
In today’s world of E-Commerce, you have a wealth of data available to you about your customers and website users. Through Google AdWords and Google Analytics, there is very little that you cannot track once a user lands on your website. If you want even further details into the actions, you can use third party applications […]
Google’s Market Dominance For quite some time, Google has been leading search marketing with a considerable global market share. Recent statistics based on the last five years, January 2010 to January 2015, reveal that Google’s market share has remained above 87%. Further statistics highlight Google’s dominance amongst other search engines for the 12 months prior […]
Different Google Profile Pages What’s now called ‘Google My Business’ has gone through many changes over the past couple of years, through ‘Google Places’ and ‘Google+ Local’. With these transitions some people have gotten lost along the way and are left scratching their heads on how to get their business to show in the local […]
Google + Brand Pages are now live and ready for you to promote your company. See below on how to create your own Google + Brand Page. How to Create a Google + Brand Page 1. Go here to get started – https://plus.google.com/pages/create 2. If you don’t already have a personal profile, you’ll need to create […]
Quickly following Google’s announcement last week of the Image Search Results page redesign, Google’s UX team have also va va voomed the ads that appear on these pages. There have been talks within Google for a long time about monetising the Image Search results pages. They first planted standard text ads directly above the image […]
Google is secretly investing in the massive social gaming company, Zynga Google is investing between $100m and $200m in social gaming market leader Zynga, paving the way for a ‘Google Games’ launch later this year. News of the investment was revealed today by digital media blog Tech Crunch, although a recent tweet from Zynga’s chief […]
