A quick overview through slides of today’s Google Ads Academy for Partners ‘Navigate Uncertainty’ event. Prepare for privacy focused machine learning without third party cookies through migrating to GA4 and using Enhanced Conversions and Consent Mode.
In 2018, Google updated their tracking code from analytics.js to gtag.js (better known as the Global Site Tag). We still have companies asking us about this, especially as Google prompts more businesses to update. Below we’ll cover what it is, why it is important and how to update. What is A Global Site Tag (gtag.js)? […]
At Search Scientist, we always try and keep on top of the latest developments within the world of Search Engine Marketing. We were very excited to tune into the Google Marketing Next live stream on May 23rd 2017. I have summarised the main takeaways from the various speeches below: AMP search and display ads Google […]
Many people have trouble setting up E-Commerce Tracking within Google Analytics. In this post, I will run through what E-Commerce tracking is, with a step by step guide on how to integrate it with your Google Analytics, in order to get an accurate gauge of how much money your website is directly producing. What is […]
Recently, much of the focus within Google Analytics and AdWords has centred on attribution modelling. Attribution modelling is the rule, or set of rules, that determines how much credit for a sale or conversion is assigned to a particular medium or touch points. The main models used by AdWords are highlighted below. I will go […]
Google Analytics passed its 10th birthday in October 2015 and is now used by more than 10 million websites worldwide. Here’s 10 small tips that will help you get the most of the reports and data available within Google Analytics- a tip for each year that Google Analytics has existed! 1. Segment data by source to assess what […]
Recently Search Scientist’s Ash was invited to the ‘Website & Online Marketing’ Seminar with Donal Doherty, to talk via Skype about using Google Analytics to measure user behaviour and conversions. The event was organised by Engage Live, an organisation which provides training to photographers across the world. This event was watched by over 5,000 photographers across the […]
Google Display Network Targeting The Google Display Network (GDN) will place your display ads against related content and audiences across thousands of sites. It is ideal for raising brand awareness and matching interested people with something they wouldn’t necessarily search for. It’s a growing area in online marketing and one that can create awareness to […]
How to Grant Access in the New Google Analytics Google’s Analytics help centre hasn’t yet updated their instructions on how to grant access to a new user in Google Analytics so that it’s aligned with the new version of Analytics. I looked online and found other high ranking sites for the search query, ‘grant access […]
Excuse my geekery, but this is exciting stuff! The new version of Google Analytics allows you to see stats in real time. View people on your site as they arrive. See which page they’re on right now, stick with them as they move to other pages. See if they’re a new or returning visitor. See […]
