Happy Holidays! Wishing all our clients, subscribers, blog readers and everyone else a peaceful Christmas and a joyful New Year. There have been many developments in AdWords and SEO that have had the Search Scientist office talking in 2014. These include the Pigeon update to the Google algorithm that affected local search, and developments in […]
Automatically Customise Your AdWords Ads from a Data Feed Google recently announced a real-time Ad Customiser feature for use with AdWords, which allows the user to customise their ads in real time with information on the latest discounts and promotions. This feature is excellent for advertisers who manage thousands of products on a regular basis, […]
Optimise Your AdWords Account Ever wanted to know what would happen to your campaign performance if you made changes to your keywords, bids, ad groups or placements? What sort of affect would this have on your costs and traffic? Previously the only way to do this was to run a campaign for a couple of […]
Provide More Information To Your Customers The more information you can display in your search ads, the stronger your message and the likelihood of potential customers clicking through to your site. Google have recently announced Callout Ad Extensions, allowing search advertisers to show additional text about their product or services. This is a great opportunity […]
Bringing Together Google My Business & AdWords Recent research shows that 50% of customers visit a store within one day of searching for local information on their smartphones. If you are a bricks and mortar business that wants visitors, you will want to claim your free Google My Business listing to help mobile search users […]
It’s Back to School Time It can be tough staying ahead in online marketing, at Search Scientist we are always learning and we love passing our knowledge onto our clients. Thankfully there are lots of upcoming online marketing events happening across Northern Ireland. So, as the kids get ready to go back to school, get […]
Introducing Website Call Conversion Tracking Google have finally launched website call conversion tracking. Yay! For businesses that primarily rely on phone calls for leads or sales, this is a major breakthrough. Where previously AdWords advertisers would have to use third party software to track phone call sources, or rely on their staff to ask the […]
50% of All AdWords Clicks on Mobile More and more of us are now using our smart phones to search online. Whether we’re searching for directions to a new restaurant, checking scores for the match, or searching in response to a TV ad, Google search traffic on phones is hugely on the up. So much […]
What is AdWords Conversion Tracking? Conversion Tracking is a free tool available within Google AdWords. This tool tracks customers’ behaviour once they click on your ad so that you’ll be able to see whether they ‘convert’ or not. What counts as a conversion is completely up to you, be it submitting a contact form, completing […]
Maybe you are and don’t even realise it. By default, when you create a new Google AdWords campaign, you are opted in to the Google Display Network. The Google Display Network is a billboard or magazine type approach to advertising, placing your ads on sites across the internet as people browse sites related to […]
