Tag Archives | adwords

Real-Time Ad Customisation

Automatically Customise Your AdWords Ads from a Data Feed Google recently announced a real-time Ad Customiser feature for use with AdWords, which allows the user to customise their ads in real time with information on the latest discounts and promotions. This feature is excellent for advertisers who manage thousands of products on a regular basis, […]

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AdWords Campaign Experiments

Optimise Your AdWords Account Ever wanted to know what would happen to your campaign performance if you made changes to your keywords, bids, ad groups or placements? What sort of affect would this have on your costs and traffic? Previously the only way to do this was to run a campaign for a couple of […]

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Callout Ad Extensions For AdWords

Provide More Information To Your Customers The more information you can display in your search ads, the stronger your message and the likelihood of potential customers clicking through to your site. Google have recently announced Callout Ad Extensions, allowing search advertisers to show additional text about their product or services. This is a great opportunity […]

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Website Call Conversion Tracking

Introducing Website Call Conversion Tracking Google have finally launched website call conversion tracking. Yay! For businesses that primarily rely on phone calls for leads or sales, this is a major breakthrough. Where previously AdWords advertisers would have to use third party software to track phone call sources, or rely on their staff to ask the […]

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