What is SEO?

SEO means ‘Search Engine Optimisation’

Search Engine Optimisation (SEO) is the process of optimising a website so that it is more easily found by Search Engines (like Google) and listed in their Search Engine Results Pages (SERPs).

Check out this brief video for an easy to comprehend, but comprehensive explanation of what SEO actually involves.








90% of people find the internet resources that they’re looking for through search engines, thus they’re most likely to use search engines to find your website. If you’re a business owner with an active website, you’ll want your website to be found online by those looking for your products or services.

Many of your competitors may be listed in the search results. Perhaps your competitors are ranked higher in the search results than you?

Most users will only look at the listings in the first page of search results, even at that, most users only look at the first few search results. Thus, it’s important to have your website listed at the top of search results pages on your most relevant search terms. Search Engine Optimisation can work to achieve a high ranking on search engines for your site. A high ranking is likely to mean more traffic to your site, and in turn can mean more conversions / sales.

Contact us for a Free SEO Quote

Louise McCartan Search Scientist 2013

Search Scientist is focused on improving your ROI and delivering an increase in relevant traffic likely to convert.

If you’re interested in having your site ranked more highly in search results and in improving your return on investment, then contact us on info@searchscientist.co.uk or 028 9068 3790.

For a break down on what we’ll actually do to improve your search engine ranking, visit our page on SEO Consultancy. If you have the time and experience of updating your own website, then you’re welcome to enquire about an SEO audit where we’ll guide you on exactly what to do to your site.