Google recently announced Merchant Promotions are to become available in the UK, this means that AdWords advertisers can now include promotions alongside Product Listing Ads on Google Shopping search results. What is the advantage of using Promotions for PLA campaigns? There are three solid advantages with using promotions in your PLA campaigns. 1. Acquire – […]
Want More From Your Google Shopping Campaign? Google hs announced a number of new features to the Auction Insights Report that will help find new ways to improve your shopping campaigns and engage customers across all devices this festive season. What Is The Auction Insights Report? The Auction insights report has long been available for […]
Optimise AdWords Campaigns for Local Search Many customers shop online and many plan shopping trips online. Often during a shopping trip customers will take out their phone to search for the location of a particular store in pursuit of a specific product, or an in-store exclusive. Search users are more likely to visit a store […]
Automatically Customise Your AdWords Ads from a Data Feed Google recently announced a real-time Ad Customiser feature for use with AdWords, which allows the user to customise their ads in real time with information on the latest discounts and promotions. This feature is excellent for advertisers who manage thousands of products on a regular basis, […]
Provide More Information To Your Customers The more information you can display in your search ads, the stronger your message and the likelihood of potential customers clicking through to your site. Google have recently announced Callout Ad Extensions, allowing search advertisers to show additional text about their product or services. This is a great opportunity […]
Bringing Together Google My Business & AdWords Recent research shows that 50% of customers visit a store within one day of searching for local information on their smartphones. If you are a bricks and mortar business that wants visitors, you will want to claim your free Google My Business listing to help mobile search users […]
