Last week was a bit different to most weeks, with Monday at Google London, Tuesday and Wednesday at Google Dublin and Thursday manning our pod at the Digital DNA conference at Titanic Belfast. Lots learned across these few days that I thought was worth stepping back and reflecting on. Monday 12th October – Google London Earlier in […]
Last month Search Scientist carried out an SEO Guide For Beginners Workshop here at our Blick Studios office. The workshop was designed to give people who are new to SEO an insight to the basic concepts of ranking a website organically such as: What is SEO? Website Audit Keyword Research On Page Optimisation Technical SEO Content […]
Drive Store Sales With AdWords A customer’s interaction with your business can start online and finish in store. Many consumers research online to read opinions and reviews from existing customers before deciding their next step. Often this research is done from mobile devices when shoppers are on-the-go, before visiting a suitable physical store nearby to purchase offline. […]
Google Increases Focus on Location-Related Searches During the recent annual AdWords Livestream 2015, Google emphasised the importance of delivering relevant information to the user from the moment they search. Relevancy has become more important to the user than brand loyalty. In the last year, search interest in “near me” has doubled, with 80% coming from […]
Google Reveal Call-Only Ads – New Feature! AdWords Call-Only Ads are a new feature to AdWords, useful to advertisers interested in making their phone ring. These ads are specifically designed for mobile devices that can make phone calls. The only call-to-action in the ad is to call the business directly, this means that each click […]
What is a Google Trusted Store? Google Trusted Stores is a certification program for businesses that are using Google Shopping to retail online. This certification provides reassurance to customers that your website offers great customer service, on-time delivery, free purchase protection and a consistent shopping experience. Ideal for gaining your customers’ confidence. Google Trusted stores […]
£150 In Free Clicks For New Clients The way that it works is that if you have a new AdWords account (less than 14 days old) as an Official Google Partner, Search Scientist can give you an AdWords voucher to match your first month’s spend of up to £150. How Can Google Ads Help My […]
Happy Holidays! Wishing all our clients, subscribers, blog readers and everyone else a peaceful Christmas and a joyful New Year. There have been many developments in AdWords and SEO that have had the Search Scientist office talking in 2014. These include the Pigeon update to the Google algorithm that affected local search, and developments in […]
Engage Customers with Lightbox Ads Google Lightbox Ads allow AdWords advertisers to deliver engaging content to users on virtually any device and any screen size. Ads can be built in minutes using an existing AdWords template and importing content from YouTube, Google Maps and in the future advertisers will be able to integrate ads with […]
Communicate With Your Target Audience The Google Display Network allows your ad to appear on a range of news sites, blogs, forums and other niche sites across the internet to reach potential new customers, using a range of different ad formats to grab your customers’ attention, such as: Currently AdWords advertisers can select “Other interests” […]
