As more advertisers are trying to use AdWords to drive calls to their website, it is necessary to have some way to measure how many calls are coming from the AdWords ads. This can be done through AdWords Call Tracking. These are small snippets of code that will measure a call as a conversion and […]
Recently, much of the focus within Google Analytics and AdWords has centred on attribution modelling. Attribution modelling is the rule, or set of rules, that determines how much credit for a sale or conversion is assigned to a particular medium or touch points. The main models used by AdWords are highlighted below. I will go […]
At Search Scientist, we always try and keep on top of the latest innovations within the world of Search Engine Marketing. This is why we were excited to tune into the latest Google Innovations Keynote on May 24th 2016. Below I will summarise the main takeaways from the various speeches that will impact upon AdWords reporting […]
At Search Scientist, we have noticed that there are some issues that appear over and over again with new accounts that we first review. Therefore, I thought it might be useful to do a post on 15 telltale signs that your AdWords account needs some work. These are 15 of the most common, fundamental issues […]
We’re offering a great opportunity for a talented Digital Marketer. If you love strategically advising clients on how to grow their business online, then watching the CTR and Revenue lines go up and to the right, this could be an exciting position for you. There’ll be lots of variety in this role. You may be […]
Big AdWords Shake Up – What Happened Last month, on the 19th February, Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Before & After To demonstrate, the below image is how a Google search for ‘solicitor northern ireland’ used to appear: And this is what appears […]
To be a Google Partner, we’ve had to meet certain requirements. These include: Having our team regularly pass Google AdWords and Analytics exams Passing a minimum total client spend threshold And very importantly, implementing best practices and staying up to date on new features across all client accounts. As you can see below, even compared […]
AdWords Certified Since 2006 Search Scientist have proudly been a Google Partner since 2010 when the program began. Before that, our Founder, Louise McCartan, has actually been Google AdWords Certified since 2006. She was actually among the first in the world to become officially AdWords certified! What being a Google Partner Means To be a […]
Each Keyword in your AdWords account is given a Quality Score. The Quality Score of a keyword is measured on it’s Click Through Rate (CTR), Relevancy and the quality of the Landing Page that the ad containing the keyword is sending visitors to. The 1-10 Quality Score reported for each keyword in your account is […]
AdWords is Constantly Evolving: Google AdWords is constantly evolving, with several noteworthy feature updates each month. Indeed, here’s an outline of the key new features recently added to AdWords. Long gone are the days where AdWords advertising is limited to text ads on search results pages. More and more change has come recently, so I thought […]
