Conversions up 160% & Cost Per Conversion Down by a Third
SlumberSlumber.com is a specialist online store, offering a selection of quality bedding products. SlumberSlumber aim to provide ‘innovative sleep solutions’ with a range of products from leading brands.
Keen to up skill their Marketing Department, SlumberSlumber first approached Search Scientist for Google AdWords training. This session was tailored entirely to the team’s level of experience with pay per click ads and focused on their AdWords account, providing actionable suggestions for improvement.
“Very knowledgeable in Google’s products, and she provided valuable insight which will no doubt be of great benefit to our business. We’re assured that Louise is on hand to answer any post-training queries, and wouldn’t hesitate to recommend.
This relationship continued from strength to strength, and from 2014 Search Scientist took on the management of the AdWords accounts for SlumberSlumber and their sister company Allersafe.
“We have seen an improvement in our return on investment straight away...responsive and quick to react…We have confidence that our PPC accounts are in good hands with Search Scientist
Two years later, Search Scientist continues to work closely with SlumberSlumber and grow their ROI.
Over six months, we increased their click through rate (CTR) by 40%, almost tripled both their AdWords revenue and their number of conversions, whilst reducing their cost per conversion by a third.
Cost/All Conversions vs Conversions (Aug 2015 – Jan 2016)
Search Scientist AdWords Consultancy
Search Scientist can build your AdWords account for you, if you don’t already have one. We can optimise your current AdWords account to improve your Return On Investment. We provide ongoing AdWords management, to continually optimise and maintain your AdWords advertising for you. We also offer AdWords training.
Contact us today for more information on Google Ads management. Email louise@searchscientist.co.uk.