Bing Ads: Increased Marketshare & Improved Features
Search Scientist, in addition to being a Google Ads Partner, is also a Bing Ads Partner. As Bing Ads play catch up, more closely matching Google Ads functionality and quick to mimic feature releases, it’s becoming a more worthwhile platform for advertisers. As of January 2019, Microsoft’s Bing Ads are the exclusive search advertiisng platform for Verizon’s Media propeties, including Yahoo and AOL. As such, their marketshare is increasing. This expansion is suggested to increase Bing ads traffic by 10 – 15% in the USA and combined UK marketshare is estimated at approximately 9%.
Lower Cost Per Click Add-On Traffic
Many of our clients receive the majority of their pay per click traffic through Google Ads but find Bing Ads a useful additional traffic source. Thus, where you find you’d like to further increase your pay per click traffic beyond Google Ads, we’d recommend looking to Bing Ads. Often you’ll find that competition is lower on Bing and cost per click can be lower than Google Ads. You can find out more about Bing Ads compared to Google Ads in a previous Search Scientist blog post here.
Bing Ad Partners – Enquire
As official Bing Ad Partners we can provide up to £100 worth of free clicks when you open a new account. If you have any questions or are interested in branching out to Bing Ads, please drop us a line on firstname.lastname@example.org.