Why use Google Ads (aka AdWords)?

Top 10 Reasons to use Google Ads (aka AdWords):

1. To Attract Customers

90% of people search for a product or service using Google. The results will include your competitors, so it’s important that you’re there too. Google Ads also offer valuable exposure through other targeting such as Display Ads and Video Ads.

2. Immediate Response

As soon as your Google Ads account is activated your ad starts to appear to your target audience.

3. Complete Transparency

You can see how many people have seen and clicked on your ads almost instantly! We love data and follow through the user journey, optimising performance to get the best return based on user behaviour data. We’ll also provide you with detailed reports. Unlike many other agencies, we’ll provide you with full access to your Google Ads account.

4. You only Pay for Results

Google Ads offers a “Pay Per Click” system so that you have the option to only pay when a user clicks through on your ad and visits your website.

5. Flexibility and Control

If your website experiences technical issues and you want to pause your Google Ads account until it’s back up and running – you can. If you’d like to increase your budget one day and decrease it another day – you can. There is flexibility to make instant changes as required.

6. No Minimum Spend Requirement

Search Scientist can guide you to choose a suitable budget to make the best return on investment for you. For example, we can show you how many clicks you’re likely to get for a certain cost. Google Ads doesn’t have a minimum spend requirement. If you only want to spend £10 per month, you can! Please note though that’s unlikely to make sense to have us manage your Google Ads account if you’re only testing the water with such a small budget. We can step in when the clicks budget is over approx £1000 per month.

7. Easy, Instant Cancellation

There’s no need to send a handwritten letter, or fuss over terms and conditions. If you’d like to cancel your Google Ads account you can do so online and instantly. If your Google Ads management is with Search Scientist, then be sure to check our terms and conditions regarding cancelling management.

8. Targeting Expands far Beyond just Search

Google ads isn’t just about text ads on the Google search results pages. There’s a much larger network of ad placements across YouTube and the Display Network, and many, many different ad formats and targeting options to choose from.

9. Local Targeting

You can target just about anywhere in the world, in any language. That goes right down to targeting a radius of a set number of miles around a particular location. Likewise, if you’d like to target all English speaking countries in the world – you can.

10. Return On Investment

Google Ads is known for it’s great return on investment due to the trace-ability of every click and interaction with your ads and the very diverse targeting options. Performance comes down to ongoing data analysis, optimisation and testing. Without this, it’s very easy to waste money!


Get the Most out of Google Ads

Search Scientist is a Multi-Award Winning Google Ads Management Specialist Agency. We can work with you to optimise performance and improve your return on investment. Get in touch and we can discuss potential for improvement.

Contact us

Drop us a line today for more information on these services and get a free quote!

Email us on info@searchscientist.co.uk or phone us on 028 9068 3790. We look forward to hearing from you.