Why use AdWords?

Top 10 Reasons to use Google AdWords:

1. To Attract Customers

90% of people search for a product or service using Google. The results will include your competitors, so it’s important that you’re included too.

Search Scientist can help you rank above your competitors in both the natural search results (using Search Engine Optimisation) and in the AdWords ads through professional consultation and management. It’s advised that both AdWords and Search Engine Optimisation are used for maximum effect. This is particularly important for new websites and small businesses.

2. Immediate Response

As soon as your AdWords account is activated your ad starts to appear to users searching for your product or service.

3. Complete Transparency

You can see how many people have seen and clicked on your ads almost instantly! We’ll also provide you with detailed weekly and monthly reports. If you had an ad for ‘Belfast Dentist’, we can tell you how much it cost you, how many visitors it brought to your site, how long they stayed on your site and how many people booked an appointment with you as a direct result. You’ll also be able to compare your return on investment on the search query ”Belfast Dentist’ compared to, for example, ‘Northern Ireland Dentist’. Unlike many other agencies, we’ll allow you to have full access to your AdWords account so that you can see all changes being made and maintain complete control.

4. You only Pay for Results

Google AdWords offers a “Pay Per Click” system so that you only pay if a user clicks on your ad to visit your website. This means users will see your ad without you actually having to pay anything.

5. Flexibility and Control

If your website experiences technical issues and you want to pause your AdWords account until it’s back up and running – you can. If you’d like to increase your budget one day and decrease it another day – you can. You have complete control and flexibility to make instant changes. We’re always there to advise you, make agreed on changes for you or you can simply make them yourself.

6. No Minimum Spend Requirement

If you just want to dip your toe in the water then you can set a daily budget of as little as £1, if you like! This may only achieve very limited results, but the point is it’s your choice. Search Scientist can guide you to choose a suitable budget to make the best return on investment for you. We can show you how many clicks you’re likely to get for a certain cost.

7. Easy, Instant Cancellation

There’s no need to send a handwritten letter, or fuss over terms and conditions. If you’d like to cancel your AdWords account you can do so online and instantly.

8. You can Place Your Ads on YouTube.com and Gmail.com

We can place your ads on websites with global brand-name recognition. Contact us for more detail on the Google Content Network and Search Network.

9. Local Targeting

If you are an architect based in Belfast and you want to target people searching for ‘Architects’ in a 30 mile radius of Belfast – you can.

Likewise, if you’d like to target all English speaking countries in the world – you can.

You can target just about anywhere in the world, in any language. The global possibilities are limitless!

10. Return On Investment

AdWords is known for it’s great return on investment since you can pay per click and all clicks are traceable. However, achieving the ROI you’re after does require a lot of time, analysis and skill. If you need results fast and can’t afford to waste time or make mistakes, then our AdWords Consultancy is the way to go.


Get the Most out of AdWords 

Search Scientist can build an AdWords account for you, if you don’t already have one. We can also optimise your current AdWords account to improve your return on investment.

In summary we can:Louise McCartan Search Scientist 2013

We also deliver AdWords Training. You can find information on our AdWords Training page here.

Contact us

Drop us a line today for more information on these services and get a free quote!

Email us on info@searchscientist.co.uk or phone us on 028 9068 3790. We look forward to hearing from you.