AdWords: Google’s Online Pay Per Click Advertising Program
It enables businesses to get new customers by targeting people searching for their product or service. Almost 90% % of people in the UK and Ireland use Google as a search engine. Google receives the most search traffic worldwide, allowing you more reach and more niche targeting than is possible with other search engines.
View this brief video below to see a demonstration of what Google AdWords is and does.
Basically, you pay to place your ad within the blue boxes on the Google search results page (as on the right). The other Google search results are free, but can take a long time to achieve. AdWords gives you the chance to instantly be on the first page of Google when someone searches for your products or services.
You may notice that there’s a cream box at the top, above the free search results. The ads in this cream box generally get the most traffic and are the most desired ad spaces. However, that doesn’t mean that they’re the most expensive. Google rewards ads that users click by placing them in the top cream box. Only the ads that are most relevant to the users search query, that lead to the most suitable website content are rewarded with the top spots.
Thus, your AdWords account needs to be optimally structured, and what users search for needs to be researched. This work can get you into that cream box, and sometimes even at a lower cost that what the ads down the left hand side are paying. With AdWords you pay per click. An AdWords consultant can study your market and statistics and ensure that the clicks you receive are worthwhile and likely to convert. Thus, with an AdWords consultant you can save on wastage, and get up into the top positions. See below for more details on Search Scientist’s AdWords Consultancy.
Search Scientist can build your AdWords account for you, if you don’t already have one. We can optimise your current AdWords account to improve your Return On Investment. We provide ongoing AdWords management, to continually optimise and maintain your AdWords advertising for you. We also offer AdWords training.
As a Google AdWords Certified Partner we can even give you an £80 Adwords voucher to help you get started!