Track Mobile Ad Traffic through AdWords

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Google AdWords is introducing a new feature which allows clients to track the number of clicks coming from mobile phone ads. Mobile ValueTrack, named after AdWords’ existing ValueTrack scheme, allows you to add a tag to your website URL which monitors the number of mobile customers clicking through to your website, and redirects mobile visitors to a mobile-optimised version of your site.

How to Track Mobile Ad Traffic to your Website

  • Log in to your AdWords account
  • When creating a new text ad or editing a current one, add the Mobile ValueTrack parameter (ifmobile:NewTagName) to the ad’s Destination URL
  • If you use a third party tracking service, you can still access this feature by adding the tag (ifmobile:hello). This will insert ‘hello’ into your Destination URL if the click is coming from a mobile device through your existing AdWords ads.

AdWords Mobile Ads ValueTrack Parameter

N.B. Mobile ValueTrack works with WAP mobile ads as well as regular text and image ads on any mobile device with a full internet browser.

This latest feature will help ensure AdWords maintains a competitive edge over the new merged AdCentre service from Microsoft and Yahoo!. Google has always led the way when it came to mobile advertising, and we’d expect that lead to continue for a while yet.

Set Up Mobile Ads

If you haven’t already, this is certainly the time to look towards mobile ads as a means of increasing your company’s profile. The ongoing success of smartphones such as Samsung’s Galaxy and Motorola’s Droid X, not to mention Apple’s ubiquitous iPhones, are making the mobile market increasingly accessible. Google’s Mobile ValueTrack tool could prove to be a valuable marketing asset for web-savvy businesses.

  • If you would like help with setting up AdWords mobile ads please don’t hesitate to reply below or contact me directly on louise@searchscientist.co.uk.

Are you getting positive results from your Mobile Ads?

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