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PLAs V Google Shopping

Product Listing Ads (PLA) V Google Shopping Campaigns Recently we reported on the announcement that all PLA campaigns are to be replaced by Google Shopping Campaigns and gave a step by step run through on how to create a campaign and target your products using the product inventory directly within AdWords. Traditional Product Listing Ad […]

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Flowchart showing the steps required in setting up a Product Listing Ad Campaign

How to Set Up Google Product Listing Ads (PLAs)

Introduction to PLA’s The New Merchant Centre Requires more Product Attributes When the Google Merchant Centre, a.k.a Google Base moved from a free platform to being paid, AdWords integration started to happen. The Merchant Centre started to receive updates around the same time, with many more fields being requested: product id description google product category […]

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