Tag Archives | PLA Campaign

Google To Introduce New ‘Special Offer’ Feature For UK PLAs

Google recently announced Merchant Promotions are to become available in the UK, this means that AdWords advertisers can now include promotions alongside Product Listing Ads on Google Shopping search results. What is the advantage of using Promotions for PLA campaigns? There are three solid advantages with using promotions in your PLA campaigns. 1.       Acquire – […]

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