Phone number in your AdWords ads?

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Basically, if you have a phone number within your AdWords ad text, it will now become clickable from mobile phones. That is, if a mobile phone user clicks on the phone number within your ad, they’ll call you directly. Previously, they would have just been brought through to your site. You can read the full [...]

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Track Mobile Ad Traffic through AdWords

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Google AdWords is introducing a new feature which allows clients to track the number of clicks coming from mobile phone ads. Mobile ValueTrack, named after AdWords’ existing ValueTrack scheme, allows you to add a tag to your website URL which monitors the number of mobile customers clicking through to your website, and redirects mobile visitors [...]

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