Interest Categories – AdWords Display Network

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Target by Audience Interests I recently wrote a comprehensive article on how to do just that. It’s been published here – www.searchenginepeople.com/blog/targeting-interest-categories-in-adwords-display-advertising.html The areas covered in the article are: – What is AdWords Display Network Interest Category Targeting? – An example of Targeting Users by their Interest – The Interest Categories available to choose from [...]

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Targeting the AdWords Display Network?

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  Maybe you are and don’t even realise it. By default, when you create a new Google AdWords campaign, you are opted in to the Google Display Network. The Google Display Network is a billboard or magazine type approach to advertising, placing your ads on sites across the internet as people browse sites related to [...]

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Google AdWords Topic Targeting

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What is Google AdWords Topic Targeting? Topic Targeting is a new, easy way to place your ads on the Google AdWords Display Network. The Display Network is a large group of websites that Google has partnered with where AdWords advertisers can place their ads. AdWords advertisers could previously place their ads on the Google Display [...]

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