AdWords & SEO – RawOutdoors

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About Rawoutdoors.co.uk 

Rawoutdoors.co.uk is one of the UK and Ireland’s leading outdoor clothing and equipment retailers, ‘inspiring adventurers since 1999’. They specialise in high quality brands, less often found on the high streets, such as Jack Wolfskin, Marmot, Columbia Sportswear, Jetboil, Outdoor Research and Life Is Good. Their mission is ‘ to offer the best possible outdoor clothing and equipment to other die-hard folk’. This local Northern Irish company is being successful doing just that.

Online Marketing Consultancy for Rawoutdoors.co.uk

Rawoutdoors.co.uk came to Search Scientist for an initial AdWords Optimisation, with maintenance, as well as for ongoing Search Engine Optimisation. After four days of AdWords optimisation the following results were immediately seen. The optimised AdWords account was activated on the Friday. These stats were taken from that Friday until 2 days later on the Sunday and compared to the previous Friday to Sunday. No other changes were made during this period other than AdWords account optimisation.

Results post optimisation: Conversion Rate increased by 53.91%. The number of transactions more than doubled, increasing by 126.32%. The average order value increased by 29.39%. The number of purchased products increased by 156.41%. AdWords revenue increased by 899.58%. AdWords CTR increased by 56.35%. Ad rank jumped from 3rd to almost always being in 1st position.

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