Google Trusted Stores

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What is a Google Trusted Store?

Google Trusted Stores is a certification program for businesses that are using Google Shopping to retail online. This certification provides reassurance to customers that your website offers great customer service, on-time delivery, free purchase protection and a consistent shopping experience. Ideal for gaining your customers’ confidence.

Google Trusted stores display a certification badge on their website and on Google Shopping.

Google Trusted Store

Free Product Reviews for AdWords Ads

Customers who purchase from a Google Trusted Store and opt-in to purchase protection will receive a quick email survey about their shopping experience. There is no additional charge for this service. The results of each email survey will feed into your seller star rating for AdWords text ads and Google Shopping Ads. In order to be eligible for seller ratings, merchants will need at least 30 reviews in the last 12 months.

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Current online retailers participating in the Trusted Stores program are experiencing many benefits, such as increased traffic through to their website as a result of trusted reviews displayed in AdWords ads as well as an increase in online sales as a result of the Trusted Stores badge strengthening confidence in customers.

Become A Google Trusted Store

This free program is available to all merchants, large or small. To join the program merchants must apply and Google will assess your businesses eligibility, this can take 30 to 90 days to complete.

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