Google Accelerate 2017 – Conference Takeaways

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This year Search Scientist once again had the privilege of being invited to the annual Google Accelerate Conference in Dublin. It’s an exclusive event for Google’s top Premier Partner agencies throughout EMEA to get together and discuss the future of AdWords.

In an ever more visual digital world where we’re glued to our mobiles, snapping pics of things of interest, and consuming more and more video… I’ve included a snapshot of the main takeaways from this year’s Google Accelerate conference in images, video, and buzz words.

 

Key words discussed at length at this year’s Google Accelerate conference. Areas to pay particular attention to:

google accelerate 2017 wordcloud

Sidenote of interest:

Ryan Air’s CMO informed us that they only spend 8c per booking, where the likes of British Airways spend 12 Euro on average. Ryan Air focus on functionality, with 2/3 of their spend going on airline fuel. They also have one of the most advanced machine learning systems in place when it comes to fuel use! Their plan focuses on add-ons, with the plane seats themselves being loss leaders.

We’re excited about the future, with more focus on strategy and client relations as machine learning becomes smarter and more adept at making very precise predictive changes based on previous user behaviour. If you’d like to find out more on this, please feel free to get in touch at info@searchscientist.co.uk.

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