Archive | Social Media

Twitter Ads TV and Event Targeting

If you haven’t investigated Twitter advertising yet – one aspect which helps the platform stand out from the heavy hitting Facebook / Instagram advertising options – is its TV and Event Targeting capabilities. Twitter prides itself on ‘real time’ marketing. According to Kantar Media, in the UK, 40% of Twitter traffic at peak time is […]

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Quick Guide to LinkedIn Advertising

There are 2 different platforms for Ad Creation – Self-Service and Premium Market Solutions 1. Self-Service Advertising Platform Available to any LinkedIn user – no need for committed big budget spend 2 format options – Text /Image Ads or Sponsored Content Choose to pay CPC or CPM – minimum daily spend $10. In screenshot below […]

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Integrity vs Virality – which to choose?

This week Search Scientist were delighted to be asked to be one of 6 speakers at Share 6 – a Blick Shared Studios event in Belfast on Brand Integrity. The other speakers were designers, start up business owners and creatives and all spoke passionately about building their own brand or a client’s brand to accurately […]

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Could your Business do Better on Facebook?

First let’s look at the latest Social Media Stats: At Search Scientist we’re always keeping up to date with the latest reports and stats. The WeAreSocial’s 2015 report on global changes in Social Media makes for some interesting reading that we thought was worth sharing. I’ve taken time to break this down, pick out the key points […]

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