On Tuesday 6th June, Una and Ash from the Search Scientist team attended Digital DNA in St. George’s Market. Digital DNA is Ireland’s leading business and technology event held annually in Belfast. It brings together all industries and sectors to realise the potential of digital technology. The Marketing Studio had some very interesting topics on […]
HTTP stands for Hyper Text Transfer Protocol and describes the set of rules for exchanging information – files / graphics / sound / video on the World Wide Web. However over the lifetime of the internet, as these rules were so clear and widely known – they became easy to intercept or hack. For this reason […]
There are many reasons why having a website with a quick loading time is important. In this article I will highlight how increasing the speed of your website can help your business rank higher on search and help to improve conversions as well as providing tips on how to measure and improve your website’s performance. […]
Here at Search Scientist we build a lot of our websites on the WordPress CMS platform, which we tend to favour for our brochure and non-ecommerce builds. In this article I will highlight some of the key benefits of the WordPress CMS.
Last month Search Scientist carried out an SEO Guide For Beginners Workshop here at our Blick Studios office. The workshop was designed to give people who are new to SEO an insight to the basic concepts of ranking a website organically such as: What is SEO? Website Audit Keyword Research On Page Optimisation Technical SEO Content […]
On-site Search Engine Optimisation (SEO) is a process of ensuring that customers enjoy using your website while optimising content for search engines to easily crawl and index each page. One of the most fundamental aspects of this on-site SEO is using meta tags to accurately describe the unique content on each page of the website. […]
Happy Holidays! Wishing all our clients, subscribers, blog readers and everyone else a peaceful Christmas and a joyful New Year. There have been many developments in AdWords and SEO that have had the Search Scientist office talking in 2014. These include the Pigeon update to the Google algorithm that affected local search, and developments in […]
Mobile Responsive Websites A responsive website is a site that adapts to any screen size, whether it’s on a phone, tablet or desktop computer. The user can easily read website content by only having to scroll up and down. Websites that require the user to zoom in to read text or swipe left/right to search […]
See below for an infographic example of how our SEO Specialist Barry recently recovered a client’s site from a Google penalty. If you find yourself in the same situation as that website, feel free to get in touch.
This week Google announced that going HTTPS, the “S” standing for secure, will give your website a minor boost in rank. Having HTTPS in your URL, as opposed to HTTP, will indicate to Google that your website uses secure, encrypted connections to transmit pages and exchange data. Your website will then be looked upon more […]