Maybe you are and don’t even realise it. By default, when you create a new Google AdWords campaign, you are opted in to the Google Display Network. The Google Display Network is a billboard or magazine type approach to advertising, placing your ads on sites across the internet as people browse sites related to […]
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How Google Panda Affects Websites
Has your website rank in Google’s search results suddenly dropped or climbed in the last few months? This may have been due to Google’s Panda update to their search algorithms. It can be tricky to understand, but this video does a really good job of summing up Panda and filling us in on how Google […]
2011 Online Marketing Events in N. Ireland
To make your life easier, Search Scientist has created a list of upcoming 2011 Online Marketing Conferences or Events in Northern Ireland. Events in the Republic of Ireland will also be added soon. Check back for updates. Also, if you know of an event that you think should be placed here please let us know […]
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Want to stay on top of the most important, small business relevant, Google AdWords & Search Engine Optimisation news? Well now you can! Be the first to know about new Search Scientist blog posts by subscribing here: www.searchscientist.co.uk/feed As shown in the screen shot below. Simply go to www.searchscientist.co.uk/feed. Select your preferred method to subscribe to […]
Estimated Cost Per Click missing from Keyword Tool?
Many Google AdWords advertisers and agencies alike rely on the Google Keyword Tool’s Estimated Cost Per Click information. To their dismay this column vanished from the Keyword Tool! Usually it’s found when you click on ‘columns’ and add selected from the drop down there, but now it’s gone! Thankfully though, the Estimated Cost Per Click […]
Google AdWords Topic Targeting
What is Google AdWords Topic Targeting? Topic Targeting is a new, easy way to place your ads on the Google AdWords Display Network. The Display Network is a large group of websites that Google has partnered with where AdWords advertisers can place their ads. AdWords advertisers could previously place their ads on the Google Display […]
Free AdWords Vouchers to Everyone!
Did you know that anyone opening a new AdWords account can get a free £30 voucher? If not, you’re in for a wee treat. Just click through on the image below and fill out a very brief form to get your £30 AdWords voucher. By the way, if you’d like help with setting up a […]
You Get this Google Buzz Email from Google?
I got the following email from <noreply-buzz-classaction@google.com> last night. I asked around a bit and other Gmail users I know never got this. Maybe it’s because I was an early adopter of Buzz, I’m not sure. I’d like to hear from anyone else who got this email. Please let me know what you make of […]
Business & Marketing Events in N.Ireland
To make your life easier, we’ve created a list of Business and Marketing Events taking place primarily in Northern Ireland, but also in Dublin. Keep checking back as this will be updated from time to time. If you know of an event that you think should be placed here please let us know and […]
Google gets NI Businesses Online
Just home through the door and feeling compelled to blog about the Google conference I attended this evening in Belfast’s Waterfront Hall. Perhaps a sign of the times we live in. Apparently there’s more people blogging for a living in the USA than there are lawyers! A few other messages received from this conference: 1. Smartphone sales […]