The Publisher Tag This links your Google+ news feed in with the official listing for your business location on the Search Engine Results Pages: It requires a piece of Google code to be placed in the tag of your website. It looks like this: <link rel=”publisher” href=”http://www.google.com/+YOUR-GOOGLE-ID”/> Then, you’ll need to check that your website […]
Remarketing is a powerful way to use the Display network and gain more conversions. Sometimes it just takes a little reminder or a discount to turn people into buyers. What does Display Remarketing Do? Similar to our previous post on RLSA campaigns in AdWords, you can run remarketing lists as a target on the display […]
This is a question that we get asked regularly by our clients. Tracking phone calls, then measuring them is obviously really important to maximise ROI from advertising. Setting up Call Extensions To get started on call tracking within AdWords, you’ll need to set up a call extension, which can be at either campaign or ad […]
When it comes to digital marketing, your Content Management System (CMS) can either make things easy or difficult. Just think of your CMS as the admin side of things, while the website is the pretty storefront… A bespoke CMS is one that is built for you, generally by the website designer. It has a few […]
Target by Audience Interests I recently wrote a comprehensive article on how to do just that. It’s been published here – www.searchenginepeople.com/blog/targeting-interest-categories-in-adwords-display-advertising.html The areas covered in the article are: – What is AdWords Display Network Interest Category Targeting? – An example of Targeting Users by their Interest – The Interest Categories available to choose from […]
How to Grant Access in the New Google Analytics Google’s Analytics help centre hasn’t yet updated their instructions on how to grant access to a new user in Google Analytics so that it’s aligned with the new version of Analytics. I looked online and found other high ranking sites for the search query, ‘grant access […]
GOOGLE SEO TIP: Have Relevant Text Above The Fold If you want your page to rank well on Google for a certain search term, make sure there’s content related to that term above the fold on that page. Google’s recent algorithm change is penalising pages that don’t have the content the user wants above the […]
Google + Brand Pages are now live and ready for you to promote your company. See below on how to create your own Google + Brand Page. How to Create a Google + Brand Page 1. Go here to get started – https://plus.google.com/pages/create 2. If you don’t already have a personal profile, you’ll need to create […]
Excuse my geekery, but this is exciting stuff! The new version of Google Analytics allows you to see stats in real time. View people on your site as they arrive. See which page they’re on right now, stick with them as they move to other pages. See if they’re a new or returning visitor. See […]
The new ‘Analyze Competition’ tool allows you to see how your AdWords performance compares to your competitors’. It compares your AdWords clicks, impressions, click through rate and average position to other advertisers within the same category as you. This tool is now available to all AdWords advertisers, worldwide. Find out more about the AdWords Analyze Competition […]
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