Advanced PPC Training Feedback

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  Last month, I (Louise from Search Scientist) had the privilege of delivering 3 Advanced Pay Per Click workshops across Northern Ireland on behalf of Invest NI. These were in based in Cookstown, Craigavon and Ballymena. Thanks very much to everyone who attended. You made it all the more enjoyable for me. If you missed these workshops, [...]

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Advanced Pay Per Click Presentation

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  Firstly, thanks to all the great local businesses who attended the Advanced Pay Per Click Workshops delivered in Ballymena, Cookstown and Craigavon this March. I had a blast doing them and really enjoyed speaking with many of you there. I love hearing about upcoming, interesting businesses in Northern Ireland. So, without further ado, here’s [...]

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AdWords Tips – Practical AdWords Guide

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As a Google AdWords Certified Partner, former Google employee (AdWords Strategist, Trainer & Optimisation Specialist) as well as being Search Scientist’s primary AdWords Consultant, I have compiled a list of the most important, need to know AdWords tips below. Follow these steps to improve your AdWords advertising return on investment and cut wastage. If you [...]

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Before Setting a Campaign Live…

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AdWords Campaign Checklist A brief post today, but hopefully a useful one. Here’s a list of things to have in mind before you ever set a new AdWords campaign live. It runs over the campaign settings, aspects related to the keywords and ads that are often overlooked, and tracking. • Network (Display / Search) • [...]

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N. Ireland PPC Workshops in March 2013

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Search Scientist on Tour I’m pleased to announce that Search Scientist has been selected by Invest NI to deliver three Google AdWords PPC training workshops across Northern Ireland in March 2013.    This is how Invest NI have described these workshops: “Google Adwords is an important strand of any online marketing strategy. It allows your business [...]

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Free Google Shopping Replaced By Paid Product Listing Ads

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Background on Google Shopping Listings UK e-commerce businesses have been listing their products in Google’s Shopping results (via the Google Merchant Centre) without charge. For many businesses this has brought in considerable sales. As you may be aware by now, Google announced the transition to paying for Google Shopping listings on the 31st May 2012. [...]

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AdWords Sitelinks – All You Need to Know

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New AdWords Sitelinks Article Published I’ve just had an article published covering basically all you need to know about AdWords Sitelink Extensions. The areas covered in the article include: – What are AdWords Sitelinks? – What are Enhanced Sitelinks? – Benefits of AdWords Sitelinks? – How to get AdWords Sitelinks? – When Sitelinks may not [...]

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£75 AdWords Voucher up for Grabs

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1 Google AdWords Voucher! This AdWords voucher must be activated by 6th August 2012 and used in an AdWords account that’s less than 14 days old. The voucher entitles you to £75 worth of Google AdWords clicks and also covers the £5 admin fee of opening a new AdWords account, thus saving you a total of £80!   [...]

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AdWords Certified Partner N. Ireland

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All 4 Official Google AdWords Exams Passed! Search Scientist’s AdWords Consultant and former Google employee, Louise McCartan, has passed all of the Google AdWords exams with flying colours! Louise has passed every one of the official Google AdWords Exams, as below. Google Advertising Fundamentals Exam Search Advertising Advanced Exam Display Advertising Advanced Exam Reporting And [...]

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AdWords Match Types – Keyword Match Types

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  When most people add keywords to their first AdWords account they think that Google will show their ads when someone searches on those exact keywords. Wrong. By default, Google will show your ad on ‘similar’ search queries. Google expands from the keywords you add to your account. If you added the keyword, formal shoes, [...]

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