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Bing Ads – Additional PPC Traffic

Bing Ads: Increased Marketshare & Improved Features Search Scientist, in addition to being a Google AdWords Partner, is also a Bing Ads Partner. As Bing Ads play catch up, more closely matching AdWords functionality and quick to mimic AdWords feature releases, it’s becoming a more worthwhile platform for advertisers. Their marketshare is gradually increasing – […]

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Google AdWords Vs Bing Ads

Most PPC users will be familiar with Google AdWords and used it as their main PPC advertising platform. Recently, there has been a growth in Bing Ads as an alternative platform, especially with recent introductions of a Shopping and Retargeting functionality. Ideally, the best option to remain competitive is to have the marketing budget to […]

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Prepare for Microsoft & Yahoo! Merge

  The long-awaited Microsoft/Yahoo! (or Microhoo!) search merge is almost upon us, and online advertising could find itself on the verge of a change. The integration of Yahoo!’s search facilities with Microsoft’s Bing search engine and AdCentre will give the companies a solid footing in the search arena, delivering the first credible threat to Google’s […]

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