Archive | AdWords

Google Performance Summit on May 24th 2016

At Search Scientist, we always try and keep on top of the latest innovations within the world of Search Engine Marketing. This is why we were excited to tune into the latest Google Innovations Keynote on May 24th 2016. Below I will summarise the main takeaways from the various speeches that will impact upon AdWords reporting […]

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15 Signs That You Need Help With AdWords

At Search Scientist, we have noticed that there are some issues that appear over and over again with new accounts that we first review. Therefore, I thought it might be useful to do a post on 15 telltale signs that your AdWords account needs some work. These are 15 of the most common, fundamental issues […]

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No More Right Sidebar Ads – The Effects

Big AdWords Shake Up – What Happened Last month, on the 19th February, Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Before & After To demonstrate, the below image is how a Google search for ‘solicitor northern ireland’ used to appear: And this is what appears […]

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What is Quality Score?

Each Keyword in your AdWords account is given a Quality Score. The Quality Score of a keyword is measured on it’s Click Through Rate (CTR), Relevancy and the quality of the Landing Page that the ad containing the keyword is sending visitors to. The 1-10 Quality Score reported for each keyword in your account is […]

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What campaigns are available to you on AdWords?

AdWords is Constantly Evolving: Google AdWords is constantly evolving, with several noteworthy feature updates each month. Indeed, here’s an outline of the key new features recently added to AdWords. Long gone are the days where AdWords advertising is limited to text ads on search results pages. More and more change has come recently, so I thought […]

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SEO Guide For Beginners – Blick Studios SEO Workshop Belfast

Last month Search Scientist carried out an SEO Guide For Beginners Workshop here at our Blick Studios office.  The workshop was designed to give people who are new to SEO an insight to the basic concepts of ranking a website organically such as: What is SEO? Website Audit Keyword Research On Page Optimisation Technical SEO Content […]

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