Archive | AdWords

No More Right Sidebar Ads – The Effects

Big AdWords Shake Up – What Happened Last month, on the 19th February, Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Before & After To demonstrate, the below image is how a Google search for ‘solicitor northern ireland’ used to appear: And this is what appears […]

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What is Quality Score?

Each Keyword in your AdWords account is given a Quality Score. The Quality Score of a keyword is measured on it’s Click Through Rate (CTR), Relevancy and the quality of the Landing Page that the ad containing the keyword is sending visitors to. The 1-10 Quality Score reported for each keyword in your account is […]

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What campaigns are available to you on AdWords?

AdWords is Constantly Evolving: Google AdWords is constantly evolving, with several noteworthy feature updates each month. Indeed, here’s an outline of the key new features recently added to AdWords. Long gone are the days where AdWords advertising is limited to text ads on search results pages. More and more change has come recently, so I thought […]

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SEO Guide For Beginners – Blick Studios SEO Workshop Belfast

Last month Search Scientist carried out an SEO Guide For Beginners Workshop here at our Blick Studios office.  The workshop was designed to give people who are new to SEO an insight to the basic concepts of ranking a website organically such as: What is SEO? Website Audit Keyword Research On Page Optimisation Technical SEO Content […]

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Drive Foot Traffic With AdWords – Our Tips

Drive Store Sales With AdWords A customer’s interaction with your business can start online and finish in store. Many consumers research online to read opinions and reviews from existing customers before deciding their next step. Often this research is done from mobile devices when shoppers are on-the-go, before visiting a suitable physical store nearby to purchase offline. […]

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New Location Extension Ad Format For Mobile

Google Increases Focus on Location-Related Searches During the recent annual AdWords Livestream 2015, Google emphasised the importance of delivering relevant information to the user from the moment they search. Relevancy has become more important to the user than brand loyalty. In the last year, search interest in “near me” has doubled, with 80% coming from […]

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