The Business First Network (BFN) is a leading commercial membership organisation working across the UK and Ireland where like-minded business professionals collaborate to help protect and grow their organisations. Their regular member events aim to provide short, snappy educational sessions that offer practical advice from experts on topical business issues.
At BFN’s next event they have the latest senior hire at Search Scientist, Guy Bucknall, giving a talk on The Power of AdWords. Mention ‘Pay Per Click’ and often executives’ eyes glaze over or their blood boils i.e. they think it’s either not for their business or they have had their fingers severely burned in the past on trial PPC campaigns. In 30 minutes Guy will explain why PPC is more important now than ever before, why it is more effective than ever and how to ensure an AdWords campaign benefits your business rather than just Google’s coffers.
Guy has said:
“Google is not one of the world’s most profitable businesses just because it gets great tax advice, They are constantly improving the quality and scope of their product for both the consumer and their commercial clients. This ‘constant upgrade’ culture means that it is often difficult to understand exactly how it can be employed to best effect.”
Explore the Power of Google AdWords
Business First Network Event
September 6 2016 17.30-19.30