11 Remarketing Strategies to Help Boost Conversions

Remarketing campaigns are increasing in popularity within digital marketing and Google Analytics and AdWords now offer a vast amount of capabilities on how to segment users that have been on your website. Remarketing Overview Remarketing uses a simple, unobtrusive code snippet (also known as a pixel) on your website to anonymously AdWords now offer a vast […]

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Search Scientist to speak at Digital DNA Tourism Workshop

  Barry, our Search Engine Optimisation Specialist, will be speaking at the Digital DNA Tourism Workshop in Enniskillen on Friday 4th March. The workshops are delivered in partnership with Tourism NI are aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”. Barry’s […]

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Does your business need Trustpilot?

Search Scientist have long recognised the growing importance of online customer reviews for businesses. Reviews help customers make more informed purchase decisions, they help you build a better business, and help you to stand out from the crowd. Trustpilot is the leading 3rd Party Review provider in the UK and as such we recommend them to […]

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Integrity vs Virality – which to choose?

This week Search Scientist were delighted to be asked to be one of 6 speakers at Share 6 – a Blick Shared Studios event in Belfast on Brand Integrity. The other speakers were designers, start up business owners and creatives and all spoke passionately about building their own brand or a client’s brand to accurately […]

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10 Tips to Get The Most Out of Google Analytics

Google Analytics passed its 10th birthday in October 2015 and is now used by more than 10 million websites worldwide. Here’s 10 small tips that will help you get the most of the reports and data available within Google Analytics- a tip for each year that Google Analytics has existed! 1. Segment data by source to assess what […]

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