Email Databases – What are they good for?

Email Databases can allow you to reach your customers on other platforms outside of their email inboxes. Here’s a few options to consider. Facebook Custom Audiences You can upload your email database to Facebook and it will find the profiles on Facebook linked to those emails to create an Email Database Custom Audience. You can […]

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Quick Guide to LinkedIn Advertising

There are 2 different platforms for Ad Creation – Self-Service and Premium Market Solutions 1. Self-Service Advertising Platform Available to any LinkedIn user – no need for committed big budget spend 2 format options – Text /Image Ads or Sponsored Content Choose to pay CPC or CPM – minimum daily spend $10. In screenshot below […]

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No More Right Sidebar Ads – The Effects

Big AdWords Shake Up – What Happened Last month, on the 19th February, Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Before & After To demonstrate, the below image is how a Google search for ‘solicitor northern ireland’ used to appear: And this is what appears […]

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SEO for Local Tourism Businesses in NI

Barry our SEO specialist recently gave a talk on SEO for local tourism businesses in Northern Ireland at the Digital DNA Tourism Workshop in Enniskillen. Have a look through Barry’s slides for the talk below – there are plenty of good take away points for any business in any industry who wish to improve their […]

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11 Remarketing Strategies to Help Boost Conversions

Remarketing campaigns are increasing in popularity within digital marketing and Google Analytics and AdWords now offer a vast amount of capabilities on how to segment users that have been on your website. Remarketing Overview Remarketing uses a simple, unobtrusive code snippet (also known as a pixel) on your website to anonymously AdWords now offer a vast […]

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Search Scientist to speak at Digital DNA Tourism Workshop

  Barry, our Search Engine Optimisation Specialist, will be speaking at the Digital DNA Tourism Workshop in Enniskillen on Friday 4th March. The workshops are delivered in partnership with Tourism NI are aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”. Barry’s […]

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Does your business need Trustpilot?

Search Scientist have long recognised the growing importance of online customer reviews for businesses. Reviews help customers make more informed purchase decisions, they help you build a better business, and help you to stand out from the crowd. Trustpilot is the leading 3rd Party Review provider in the UK and as such we recommend them to […]

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