First Steps on Google Search Console

Google Search Console is the new name for Google Webmaster Tools. If you are starting off with a new website, logging into and getting familiar with your site’s Google Search Console (GSC) and Google Analytics is crucial. Google Search Console will tell you if your site is being found ok by Google and if Google is […]

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Twitter Ads TV and Event Targeting

If you haven’t investigated Twitter advertising yet – one aspect which helps the platform stand out from the heavy hitting Facebook / Instagram advertising options – is its TV and Event Targeting capabilities. Twitter prides itself on ‘real time’ marketing. According to Kantar Media, in the UK, 40% of Twitter traffic at peak time is […]

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Google Performance Summit on May 24th 2016

At Search Scientist, we always try and keep on top of the latest innovations within the world of Search Engine Marketing. This is why we were excited to tune into the latest Google Innovations Keynote on May 24th 2016. Below I will summarise the main takeaways from the various speeches that will impact upon AdWords reporting […]

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15 Signs That You Need Help With AdWords

At Search Scientist, we have noticed that there are some issues that appear over and over again with new accounts that we first review. Therefore, I thought it might be useful to do a post on 15 telltale signs that your AdWords account needs some work. These are 15 of the most common, fundamental issues […]

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Email Databases – What are they good for?

Email Databases can allow you to reach your customers on other platforms outside of their email inboxes. Here’s a few options to consider. Facebook Custom Audiences You can upload your email database to Facebook and it will find the profiles on Facebook linked to those emails to create an Email Database Custom Audience. You can […]

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Quick Guide to LinkedIn Advertising

There are 2 different platforms for Ad Creation – Self-Service and Premium Market Solutions 1. Self-Service Advertising Platform Available to any LinkedIn user – no need for committed big budget spend 2 format options – Text /Image Ads or Sponsored Content Choose to pay CPC or CPM – minimum daily spend $10. In screenshot below […]

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No More Right Sidebar Ads – The Effects

Big AdWords Shake Up – What Happened Last month, on the 19th February, Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Before & After To demonstrate, the below image is how a Google search for ‘solicitor northern ireland’ used to appear: And this is what appears […]

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SEO for Local Tourism Businesses in NI

Barry our SEO specialist recently gave a talk on SEO for local tourism businesses in Northern Ireland at the Digital DNA Tourism Workshop in Enniskillen. Have a look through Barry’s slides for the talk below – there are plenty of good take away points for any business in any industry who wish to improve their […]

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