The typical online user journey

Guide to the Typical Online Customer Journey

When defining the customer journey, whether online or offline, it is important to realise that there are multiple times when a potential customer comes into contact with a business prior to them making a decision or purchase. Therefore, it is important for the business to reflect this contact points and ensure that every interaction creates a […]

Continue Reading 0

Marketing to Mums

As Mother’s Day is approaching we thought we’d take a look into how mums are marketed to online. All you baby mamas out there – Google has their eye on you – you are the ‘Digital Moms’ – as Google puts it – “The gap between trendy women and caring mothers is bridged effortlessly – these […]

Continue Reading 0
Search Scientist team collage

We’re Hiring! Digital Marketing Executive

This is an exciting opportunity to join a small friendly team of talented digital marketers, led by a former Googler. Search Scientist has been awarded Premier Partner status by Google in recognition for our work. We manage Google AdWords ad campaigns and improve website visibility in search engines for a diverse portfolio of clients. We […]

Continue Reading 0
premier google partner northern ireland - search scientist

Search Scientist becomes a Premier Google Partner

At Search Scientist, we are proud to be recognised by Google as a Premier Partner. This is the highest rating available as a Google AdWords partner agency, and acknowledges our high standards in managing client AdWords accounts. This puts us a step above agencies with the blue partner badge. This distinction is reserved for only Google’s […]

Continue Reading 0

Google’s Expanded Text Ads – Top Facts

Starting on 31 January 2017, AdWords will no longer support the creation or editing of standard text ads. New text ads generated after that date should use the expanded text ad format. Existing standard text ads will continue to serve after 31 January 2017. So how are the new Expanded Text Format Ads different from the […]

Continue Reading 0