All 4 Official Google AdWords Exams Passed! Search Scientist’s AdWords Consultant and former Google employee, Louise McCartan, has passed all of the Google AdWords exams with flying colours! Louise has passed every one of the official Google AdWords Exams, as below. Google Advertising Fundamentals Exam Search Advertising Advanced Exam Display Advertising Advanced Exam Reporting And […]
When most people add keywords to their first AdWords account they think that Google will show their ads when someone searches on those exact keywords. Wrong. By default, Google will show your ad on ‘similar’ search queries. Google expands from the keywords you add to your account. If you added the keyword, formal shoes, […]
GOOGLE SEO TIP: Have Relevant Text Above The Fold If you want your page to rank well on Google for a certain search term, make sure there’s content related to that term above the fold on that page. Google’s recent algorithm change is penalising pages that don’t have the content the user wants above the […]
Basically, if you have a phone number within your AdWords ad text, it will now become clickable from mobile phones. That is, if a mobile phone user clicks on the phone number within your ad, they’ll call you directly. Previously, they would have just been brought through to your site. You can read the full […]
I just came across this site which offers free Facebook Ad Coupons. May be worth a look if you’d like to test running a Facebook advertising campaign. I’ll apply for one now and let you know how it turns out. The site is http://www.adcouponcode.com/blog/free-giving-away-100-x-100-google-adwords-voucher-1/. Hope you find this helpful.
Google + Brand Pages are now live and ready for you to promote your company. See below on how to create your own Google + Brand Page. How to Create a Google + Brand Page 1. Go here to get started – https://plus.google.com/pages/create 2. If you don’t already have a personal profile, you’ll need to create […]
Excuse my geekery, but this is exciting stuff! The new version of Google Analytics allows you to see stats in real time. View people on your site as they arrive. See which page they’re on right now, stick with them as they move to other pages. See if they’re a new or returning visitor. See […]
The new ‘Analyze Competition’ tool allows you to see how your AdWords performance compares to your competitors’. It compares your AdWords clicks, impressions, click through rate and average position to other advertisers within the same category as you. This tool is now available to all AdWords advertisers, worldwide. Find out more about the AdWords Analyze Competition […]
Maybe you are and don’t even realise it. By default, when you create a new Google AdWords campaign, you are opted in to the Google Display Network. The Google Display Network is a billboard or magazine type approach to advertising, placing your ads on sites across the internet as people browse sites related to […]
Has your website rank in Google’s search results suddenly dropped or climbed in the last few months? This may have been due to Google’s Panda update to their search algorithms. It can be tricky to understand, but this video does a really good job of summing up Panda and filling us in on how Google […]
