Integrity vs Virality – which to choose?

This week Search Scientist were delighted to be asked to be one of 6 speakers at Share 6 – a Blick Shared Studios event in Belfast on Brand Integrity. The other speakers were designers, start up business owners and creatives and all spoke passionately about building their own brand or a client’s brand to accurately […]

Continue Reading 0

What is Quality Score?

Each Keyword in your AdWords account is given a Quality Score. The Quality Score of a keyword is measured on it’s Click Through Rate (CTR), Relevancy and the quality of the Landing Page that the ad containing the keyword is sending visitors to. The 1-10 Quality Score reported for each keyword in your account is […]

Continue Reading 0

Could your Business do Better on Facebook?

First let’s look at the latest Social Media Stats: At Search Scientist we’re always keeping up to date with the latest reports and stats. The WeAreSocial’s 2015 report on global changes in Social Media makes for some interesting reading that we thought was worth sharing. I’ve taken time to break this down, pick out the key points […]

Continue Reading 0