AdWords Livestream 2015

Annual AdWords Livestream  Google will be announcing a number of upcoming product launches on May 5, 2015. The theme of the announcement will coincide with the recent algorithm update and focus on the importance of mobile devices in the customer’s journey through search. Jerry Dischler, Vice President of Product Management, will announce new innovations designed […]

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Mobile-Friendly Algorithm Update

Google Announce Mobile Friendly Algorithm Update Google is releasing a mobile-friendly algorithm update on April 21st. From this date onward Google will be using mobile-friendliness as a ranking factor in smartphone search results. Many industry experts have predicted this update will impact more websites than previous Panda and Penguin algorithm updates. The mobile-friendly algorithm update will only […]

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Gmail Sponsored Promotions (GSP)

Gmail Sponsored Promotions (GSP) Explained Users of Google’s email service Gmail may have noticed adverts when checking their emails using a web browser, these adverts normally appear under the Promotions tab and are known as Gmail Sponsored Promotions (GSP). Currently GSP is not available within Gmail business apps. Gmail Sponsored Promotions is an ad format […]

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Google+ Is Changing

Google Is Changing Its Social Network Google is breaking away parts of its social network Google+ into two stand-alone products, ‘Hangouts’ and ‘Photos’. This recent announcement from Google’s VP of Product has fueled rumours that Google+ could soon be retired. Since its launch in September 2011, Google+ has struggled to be as popular as competitor platforms like Facebook and Twitter. Recent […]

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Interests Report for GDN Audience Targeting

Google Display Network Targeting The Google Display Network (GDN) will place your display ads against related content and audiences across thousands of sites. It is ideal for raising brand awareness and matching interested people with something they wouldn’t necessarily search for. It’s a growing area in online marketing and one that can create awareness to […]

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Green Star Ratings on Google

Green Stars to Replace the Gold? Browsing the internet yesterday (22nd February 2015), I noticed that Google’s star ratings were showing in green (as below) rather than the typical golden orange. I tried various searches on a few other devices, signed in with different Google accounts, but it was only on one that they were […]

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A Guide To Meta Tags For SEO

On-site Search Engine Optimisation (SEO) is a process of ensuring that customers enjoy using your website while optimising content for search engines to easily crawl and index each page. One of the most fundamental aspects of this on-site SEO is using meta tags to accurately describe the unique content on each page of the website. […]

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