Does your business need Trustpilot?

Search Scientist have long recognised the growing importance of online customer reviews for businesses. Reviews help customers make more informed purchase decisions, they help you build a better business, and help you to stand out from the crowd. Trustpilot is the leading 3rd Party Review provider in the UK and as such we recommend them to […]

Continue Reading 0

Integrity vs Virality – which to choose?

This week Search Scientist were delighted to be asked to be one of 6 speakers at Share 6 – a Blick Shared Studios event in Belfast on Brand Integrity. The other speakers were designers, start up business owners and creatives and all spoke passionately about building their own brand or a client’s brand to accurately […]

Continue Reading 0

What is Quality Score?

Each Keyword in your AdWords account is given a Quality Score. The Quality Score of a keyword is measured on it’s Click Through Rate (CTR), Relevancy and the quality of the Landing Page that the ad containing the keyword is sending visitors to. The 1-10 Quality Score reported for each keyword in your account is […]

Continue Reading 0