Google plus

Why More Businesses Should Embrace Google+

With Facebook’s Reach Declining, is it time for Google Plus? The new Facebook algorithm is now forcing businesses to pay in order for their posts to have the same organic reach as before. Businesses are becoming frustrated with Facebook and some are even searching for alternatives. Is it time to give Google Plus a closer […]

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Google Publisher Tag- Asos Example

All you need to know about Google Publisher & Author Tags

The Publisher Tag This links your Google+ news feed in with the official listing for your business location on the Search Engine Results Pages: It requires a piece of Google code to be placed in the tag of your website. It looks like this: <link rel=”publisher” href=”http://www.google.com/+YOUR-GOOGLE-ID”/> Then, you’ll need to check that your website […]

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How to set up an RLSA campaign

How to set up RLSA Campaigns in AdWords

What does RLSA mean? Remarketing Lists for Search Ads Remarketing is a method of advertising only to the people who have visited your site before, regardless of source. By adding a script on your website and setting up lists, you can target users who have visited certain pages, but didn’t convert. It’s important to target […]

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Mobile Click to Call Ad

Call Tracking for AdWords

This is a question that we get asked regularly by our clients. Tracking phone calls, then measuring them is obviously really important to maximise ROI from advertising. Setting up Call Extensions To get started on call tracking within AdWords, you’ll need to set up a call extension, which can be at either campaign or ad […]

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AdWords Presentation – Invest NI Dec 2013

First of all, a big thank you to all the local businesses who attended the Google AdWords Pay Per Click Workshops delivered in Templepatrick, Armagh and Omagh this week. I had lots of fun delivering them and chatting with so many of you. It’s great to see so many businesses sprouting up and getting into […]

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Search-Scientist-on-Tour

AdWords PPC Workshops – Invest NI – Dec 2013

Search Scientist is back on the road in December! We’re delivering three workshops for Invest NI in Templepatrick, Armagh and Omagh. We’ll cover: How to pay less per click AdWords account structure Default settings to be aware of How to prevent wasting money AdWords tracking Reviewing AdWords data With this training, attendees should have a […]

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