Google To Introduce New ‘Special Offer’ Feature For UK PLAs

Google recently announced Merchant Promotions are to become available in the UK, which means that AdWords advertisers can now include promotions alongside Product Listing Ads on Google Shopping search results. What is the advantage of using Promotions for PLA campaigns? There are three solid advantages with using promotions in your PLA campaigns. 1.       Acquire – […]

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Louise Gets Married

Congratulations Louise & Eoin A little over a week ago, our founder and MD Louise McCartan married her fiancé Eoin Cleland at a gorgeous ceremony in Donegal. It’s been quite a year for Louise with new employees coming on board and her hard work receiving the recognition it deserves at this years annual DANI awards. Louise […]

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Real-Time Ad Customisation

Automatically Customise Your AdWords Ads from a Data Feed Google recently announced a real-time Ad Customiser feature for use with AdWords, which allows the user to customise their ads in real time with information on the latest discounts and promotions. This feature is excellent for advertisers who manage thousands of products on a regular basis, […]

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AdWords Campaign Experiments

Optimise Your AdWords Account Ever wanted to know what would happen to your campaign performance if you made changes to your keywords, bids, ad groups or placements? What sort of affect would this have on your costs and traffic? Previously the only way to do this was to run a campaign for a couple of […]

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Callout Ad Extensions For AdWords

Provide More Information To Your Customers The more information you can display in your search ads, the stronger your message and the likelihood of potential customers clicking through to your site. Google have recently announced Callout Ad Extensions, allowing search advertisers to show additional text about their product or services. This is a great opportunity […]

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