Google AdWords Vs Bing Ads

Most PPC users will be familiar with Google AdWords and used it as their main PPC advertising platform. Recently, there has been a growth in Bing Ads as an alternative platform, especially with recent introductions of a Shopping and Retargeting functionality. Ideally, the best option to remain competitive is to have the marketing budget to […]

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Premier Partner Awards

Google’s Premier Partner Awards: We’ve been shortlisted!

We are delighted to announce that we’ve been shortlisted by Google as one of the best AdWords Agencies IN THE WORLD at Growing Businesses Online! To celebrate the hard work of agencies who deliver consistently great digital marketing solutions, Google is hosting its first ever Google Partners’ global awards programme – the Premier Partner Awards. […]

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An Introduction to the New AdWords Experience

Back in 2016 at their performance summit, Google announced a new AdWords layout. We’re now starting to see that being rolled out so we thought we’d run through some of the key points about the new layout. Google announced “The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and […]

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The Search Scientist Team

Search Scientist Turns 7!

Search Scientist is celebrating 7 successful years in business. It all started back in 2010 when our Managing Director, Louise, founded Search Scientist after working for Google as an AdWords Optimisation Specialist, Strategist and AdWords Trainer for more than three years. Since then Search Scientist has gone from strength to strength and we’re proud to […]

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Search Scientist at Digital DNA 2017

On Tuesday 6th June, Una and Ash from the Search Scientist team attended Digital DNA in St. George’s Market. Digital DNA is Ireland’s leading business and technology event held annually in Belfast. It brings together all industries and sectors to realise the potential of digital technology. The Marketing Studio had some very interesting topics on […]

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Google Marketing Next 2017

Google Marketing Next 2017

At Search Scientist, we always try and keep on top of the latest developments within the world of Search Engine Marketing. We were very excited to tune into the Google Marketing Next live stream on May 23rd 2017. I have summarised the main takeaways from the various speeches below: AMP search and display ads Google […]

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The typical online user journey

Guide to the Typical Online Customer Journey

When defining the customer journey, whether online or offline, it is important to realise that there are multiple times when a potential customer comes into contact with a business prior to them making a decision or purchase. Therefore, it is important for the business to reflect this contact points and ensure that every interaction creates a […]

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Marketing to Mums

As Mother’s Day is approaching we thought we’d take a look into how mums are marketed to online. All you baby mamas out there – Google has their eye on you – you are the ‘Digital Moms’ – as Google puts it – “The gap between trendy women and caring mothers is bridged effortlessly – these […]

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