Marketing to Mums

As Mother’s Day is approaching we thought we’d take a look into how mums are marketed to online. All you baby mamas out there – Google has their eye on you – you are the ‘Digital Moms’ – as Google puts it – “The gap between trendy women and caring mothers is bridged effortlessly – these […]

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Search Scientist team collage

We’re Hiring! Digital Marketing Executive

This is an exciting opportunity to join a small friendly team of talented digital marketers, led by a former Googler. Search Scientist has been awarded Premier Partner status by Google in recognition for our work. We manage Google AdWords ad campaigns and improve website visibility in search engines for a diverse portfolio of clients. We […]

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premier google partner northern ireland - search scientist

Search Scientist becomes a Premier Google Partner

At Search Scientist, we are proud to be recognised by Google as a Premier Partner. This is the highest rating available as a Google AdWords partner agency, and acknowledges our high standards in managing client AdWords accounts. This puts us a step above agencies with the blue partner badge. This distinction is reserved for only Google’s […]

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Google’s Expanded Text Ads – Top Facts

Starting on 31 January 2017, AdWords will no longer support the creation or editing of standard text ads. New text ads generated after that date should use the expanded text ad format. Existing standard text ads will continue to serve after 31 January 2017. So how are the new Expanded Text Format Ads different from the […]

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Big Data

An Eye Opener into Big Data

Last Tuesday I attended CIM’s latest digital briefing at PWC’s Google Hive. After breakfast and coffee (prepared to perfection by an IPAD!) I sat down, intrigued to discover how businesses across NI are not only using but safeguarding big data. I felt quietly confident that most in the room (which was filled with some of […]

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Google My Business

Google Reviews Incorporate Facebook Reviews

Reviews from the Web You may have noticed recently that reviews from the web are now appearing within your Google My Business profile. These are available across the world on mobile and desktop, pulled from up to three review sites including Facebook, bringing customer reviews even more to the forefront of your customer’s journey. Being […]

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