A Guide to Implementing Call Tracking

As more advertisers are trying to use AdWords to drive calls to their website, it is necessary to have some way to measure how many calls are coming from the AdWords ads. This can be done through AdWords Call Tracking. These are small snippets of code that will measure a call as a conversion and […]

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Google’s Expanded Text Ads: Top Five Facts

Google’s text ads are about to double in size and here, at Search Scientist HQ, we’re delighted to have been whitelisted as part of Google’s Beta before it’s rolled out. Across mobile and desktop, a larger headline and extra-long description is set to grab attention and optimise your ad performance. The change has evolved from […]

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Your Guide to Attribution Modelling

Recently, much of the focus within Google Analytics and AdWords has centred on attribution modelling. Attribution modelling is the rule, or set of rules, that determines how much credit for a sale or conversion is assigned to a particular medium or touch points. The main models used by AdWords are highlighted below. I will go […]

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First Steps on Google Search Console

Google Search Console is the new name for Google Webmaster Tools. If you are starting off with a new website, logging into and getting familiar with your site’s Google Search Console (GSC) and Google Analytics is crucial. Google Search Console will tell you if your site is being found ok by Google and if Google is […]

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Twitter Ads TV and Event Targeting

If you haven’t investigated Twitter advertising yet – one aspect which helps the platform stand out from the heavy hitting Facebook / Instagram advertising options – is its TV and Event Targeting capabilities. Twitter prides itself on ‘real time’ marketing. According to Kantar Media, in the UK, 40% of Twitter traffic at peak time is […]

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Google Performance Summit on May 24th 2016

At Search Scientist, we always try and keep on top of the latest innovations within the world of Search Engine Marketing. This is why we were excited to tune into the latest Google Innovations Keynote on May 24th 2016. Below I will summarise the main takeaways from the various speeches that will impact upon AdWords reporting […]

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15 Signs That You Need Help With AdWords

At Search Scientist, we have noticed that there are some issues that appear over and over again with new accounts that we first review. Therefore, I thought it might be useful to do a post on 15 telltale signs that your AdWords account needs some work. These are 15 of the most common, fundamental issues […]

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Email Databases – What are they good for?

Email Databases can allow you to reach your customers on other platforms outside of their email inboxes. Here’s a few options to consider. Facebook Custom Audiences You can upload your email database to Facebook and it will find the profiles on Facebook linked to those emails to create an Email Database Custom Audience. You can […]

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Quick Guide to LinkedIn Advertising

There are 2 different platforms for Ad Creation – Self-Service and Premium Market Solutions 1. Self-Service Advertising Platform Available to any LinkedIn user – no need for committed big budget spend 2 format options – Text /Image Ads or Sponsored Content Choose to pay CPC or CPM – minimum daily spend $10. In screenshot below […]

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