Interests Report for GDN Audience Targeting

Google Display Network Targeting The Google Display Network (GDN) will place your display ads against related content and audiences across thousands of sites. It is ideal for raising brand awareness and matching interested people with something they wouldn’t necessarily search for. It’s a growing area in online marketing and one that can create awareness to […]

Continue Reading 0

Green Star Ratings on Google

Green Stars to Replace the Gold? Browsing the internet yesterday (22nd February 2015), I noticed that Google’s star ratings were showing in green (as below) rather than the typical golden orange. I tried various searches on a few other devices, signed in with different Google accounts, but it was only on one that they were […]

Continue Reading 0

A Guide To Meta Tags For SEO

On-site Search Engine Optimisation (SEO) is a process of ensuring that customers enjoy using your website while optimising content for search engines to easily crawl and index each page. One of the most fundamental aspects of this on-site SEO is using meta tags to accurately describe the unique content on each page of the website. […]

Continue Reading 0

Google Trusted Stores

What is a Google Trusted Store? Google Trusted Stores is a certification program for businesses that are using Google Shopping to retail online. This certification provides reassurance to customers that your website offers great customer service, on-time delivery, free purchase protection and a consistent shopping experience. Ideal for gaining your customers’ confidence. Google Trusted stores […]

Continue Reading 0

Lightbox Ads From Google AdWords

Engage Customers with Lightbox Ads Google Lightbox Ads allow AdWords advertisers to deliver engaging content to users on virtually any device and any screen size. Ads can be built in minutes using an existing AdWords template and importing content from YouTube, Google Maps and in the future advertisers will be able to integrate ads with […]

Continue Reading 0