Advanced PPC Training Feedback
Last month, I (Louise from Search Scientist) had the privilege of delivering 3 Advanced Pay Per Click workshops across Northern Ireland on behalf of Invest NI. These were in based in Cookstown, Craigavon and Ballymena. Thanks very much to everyone who attended. You made it all the more enjoyable for me. If you missed these workshops, [...]
read more →Advanced Pay Per Click Presentation
Firstly, thanks to all the great local businesses who attended the Advanced Pay Per Click Workshops delivered in Ballymena, Cookstown and Craigavon this March. I had a blast doing them and really enjoyed speaking with many of you there. I love hearing about upcoming, interesting businesses in Northern Ireland. So, without further ado, here’s [...]
read more →Search Scientist Table from Zespoke!
Love this! The brilliant Zespoke.com have designed us our very own Search Scientist coffee table. We’ve plans to move to a new office soon, in which this should really look the part. Can’t wait to get our hands on this. About Zespoke.com Zespoke are a furniture manufacturer based in Northern Ireland. They create funky [...]
read more →AdWords Tips – Practical AdWords Guide
As a Google AdWords Certified Partner, former Google employee (AdWords Strategist, Trainer & Optimisation Specialist) as well as being Search Scientist’s primary AdWords Consultant, I have compiled a list of the most important, need to know AdWords tips below. Follow these steps to improve your AdWords advertising return on investment and cut wastage. If you [...]
read more →Before Setting a Campaign Live…
AdWords Campaign Checklist A brief post today, but hopefully a useful one. Here’s a list of things to have in mind before you ever set a new AdWords campaign live. It runs over the campaign settings, aspects related to the keywords and ads that are often overlooked, and tracking. • Network (Display / Search) • [...]
read more →Practical SEO Tips for Small Businesses
For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. In this article I’ll focus on the latter part of this, [...]
read more →N. Ireland PPC Workshops in March 2013
Search Scientist on Tour I’m pleased to announce that Search Scientist has been selected by Invest NI to deliver three Google AdWords PPC training workshops across Northern Ireland in March 2013. This is how Invest NI have described these workshops: “Google Adwords is an important strand of any online marketing strategy. It allows your business [...]
read more →Merry Christmas & A Happy New Year!
Search Scientist wishes all of our clients and followers a very content and peaceful Christmas break and all the very best in the new year. Many, many thanks for your support and business throughout 2012. It’s been a pleasure. Here’s to 2013! Share:
read more →Images on the Left, Text on the Right
Eye-Tracking & Neuroscience for Marketing Coming from a Consumer Psychology background, I’m always interested in how the mind works, especially when it comes to website usability. I came across a Marketing Profs podcast recently that discussed using eye-tracking and neuroscience for marketing. You can listen to it via the link below, but I’d just like to note [...]
read more →Free Google Shopping Replaced By Paid Product Listing Ads
Background on Google Shopping Listings UK e-commerce businesses have been listing their products in Google’s Shopping results (via the Google Merchant Centre) without charge. For many businesses this has brought in considerable sales. As you may be aware by now, Google announced the transition to paying for Google Shopping listings on the 31st May 2012. [...]
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Louise McCartan said "Many thanks Jack and John. I appreciate your kind words. Keep in touch ..."
John B said "Hi Louise I attended the PPC presentation in Ballymena and was real ..."
large number said "Thanks a lot from Straidarran ;) ..."
Jack Y said "I was there as part of bloc blinds team. Very clear, straight forward ..."
Louise at Search Scientist said "Hi Ron, Make sure you're logged in. That may do the trick for you. Hop ..."