Author Archive | Louise McCartan

Google AdWords Analyze Competition Tool Screenshot

New AdWords Analyze Competition Tool

The new ‘Analyze Competition’ tool allows you to see how your AdWords performance compares to your competitors’. It compares your AdWords clicks, impressions, click through rate and average position to other advertisers within the same category as you. This tool is now available to all AdWords advertisers, worldwide. Find out more about the AdWords Analyze Competition […]

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2011 Online Marketing Events in N. Ireland

To make your life easier, Search Scientist has created a list of upcoming 2011  Online  Marketing Conferences or Events in Northern Ireland. Events in the Republic of Ireland will also be added soon. Check back for updates. Also, if you know of an event that you think should be placed here please let us know […]

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Subscribe to Search Scientist Blog Updates

Want to stay on top of the most important, small business relevant, Google AdWords & Search Engine Optimisation news? Well now you can! Be the first to know about new Search Scientist blog posts by subscribing here: As shown in the screen shot below. Simply go to Select your preferred method to subscribe to […]

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Google AdWords Keyword Tool missing Estimated CPC

Estimated Cost Per Click missing from Keyword Tool?

Many Google AdWords advertisers and agencies alike rely on the Google Keyword Tool’s Estimated Cost Per Click information. To their dismay this column vanished from the Keyword Tool! Usually it’s found when you click on ‘columns’ and add selected from the drop down there, but now it’s gone! Thankfully though, the Estimated Cost Per Click […]

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