Author Archive | Louise McCartan

Top Mover AdWords Report

Top Movers AdWords Report

New AdWords Feature: Top Movers Report Just a quick post this time as it’s all go in Search Scientist HQ! We’ve a new employee starting next week, so stay tuned to meet him. For now, I just wanted to share this great new AdWords feature with you. It’s a breakthrough feature and I see great […]

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Advanced PPC Training Feedback

Last month, I (Louise from Search Scientist) had the privilege of delivering 3 Advanced Pay Per Click workshops across Northern Ireland on behalf of Invest NI. These were in based in Cookstown, Craigavon and Ballymena. Thanks very much to everyone who attended. You made it all the more enjoyable for me. If you missed these workshops, not […]

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Search Scientist Table from Zespoke!

Love this! The brilliant have designed us our very own Search Scientist coffee table. We’ve plans to move to a new office soon, in which this should really look the part. Can’t wait to get our hands on this.   About Zespoke are a furniture manufacturer based in Northern Ireland. They create funky […]

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AdWords Guide – AdWords Tips from Former Google Employee

As a Google AdWords Certified Partner, former Google employee (AdWords Strategist, Trainer & Optimisation Specialist) as well as being Search Scientist’s primary AdWords Consultant, I have compiled a list of the most important, need to know AdWords tips below. Follow these steps to improve your AdWords advertising return on investment and cut wastage. If you […]

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campaign settings adwords 2013

Before Setting a Campaign Live…

AdWords Campaign Checklist A brief post today, but hopefully a useful one. Here’s a list of things to have in mind before you ever set a new AdWords campaign live. It runs over the campaign settings, aspects related to the keywords and ads that are often overlooked, and tracking. • Network (Display / Search) • […]

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Practical SEO Tips for Small Businesses

For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. In this article I’ll focus on the latter part of this, […]

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N. Ireland PPC Workshops in March 2013

Search Scientist on Tour I’m pleased to announce that Search Scientist has been selected by Invest NI to deliver three Google AdWords PPC training workshops across Northern Ireland in March 2013.   This is how Invest NI have described these workshops: “Google Adwords is an important strand of any online marketing strategy. It allows your business […]

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Images on the Left, Text on the Right

Eye-Tracking & Neuroscience for Marketing Coming from a Consumer Psychology background, I’m always interested in how the mind works, especially when it comes to website usability. I came across a Marketing Profs podcast recently that discussed using eye-tracking and neuroscience for marketing. You can listen to it via the link below, but I’d just like to note […]

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