Author Archive | Jane Ritchie

No More Right Sidebar Ads – The Effects

Big AdWords Shake Up – What Happened Last month, on the 19th February, Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Before & After To demonstrate, the below image is how a Google search for ‘solicitor northern ireland’ used to appear: And this is what appears […]

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SEO for Local Tourism Businesses in NI

Barry our SEO specialist recently gave a talk on SEO for local tourism businesses in Northern Ireland at the Digital DNA Tourism Workshop in Enniskillen. Have a look through Barry’s slides for the talk below – there are plenty of good take away points for any business in any industry who wish to improve their […]

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Search Scientist to speak at Digital DNA Tourism Workshop

  Barry, our Search Engine Optimisation Specialist, will be speaking at the Digital DNA Tourism Workshop in Enniskillen on Friday 4th March. The workshops are delivered in partnership with Tourism NI are aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”. Barry’s […]

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Does your business need Trustpilot?

Search Scientist have long recognised the growing importance of online customer reviews for businesses. Reviews help customers make more informed purchase decisions, they help you build a better business, and help you to stand out from the crowd. Trustpilot is the leading 3rd Party Review provider in the UK and as such we recommend them to […]

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Integrity vs Virality – which to choose?

This week Search Scientist were delighted to be asked to be one of 6 speakers at Share 6 – a Blick Shared Studios event in Belfast on Brand Integrity. The other speakers were designers, start up business owners and creatives and all spoke passionately about building their own brand or a client’s brand to accurately […]

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What is Quality Score?

Each Keyword in your AdWords account is given a Quality Score. The Quality Score of a keyword is measured on it’s Click Through Rate (CTR), Relevancy and the quality of the Landing Page that the ad containing the keyword is sending visitors to. The 1-10 Quality Score reported for each keyword in your account is […]

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Could your Business do Better on Facebook?

First let’s look at the latest Social Media Stats: At Search Scientist we’re always keeping up to date with the latest reports and stats. The WeAreSocial’s 2015 report on global changes in Social Media makes for some interesting reading that we thought was worth sharing. I’ve taken time to break this down, pick out the key points […]

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