Author Archive | Ash Stronge

10 Tips to Get The Most Out of Google Analytics

Google Analytics passed its 10th birthday in October 2015 and is now used by more than 10 million websites worldwide. Here’s 10 small tips that will help you get the most of the reports and data available within Google Analytics- a tip for each year that Google Analytics has existed! 1. Segment data by source to assess what […]

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What campaigns are available to you on AdWords?

AdWords is Constantly Evolving: Google AdWords is constantly evolving, with several noteworthy feature updates each month. Indeed, here’s an outline of the key new features recently added to AdWords. Long gone are the days where AdWords advertising is limited to text ads on search results pages. More and more change has come recently, so I thought […]

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Ash Talks at Engage Live Webinar

Recently Search Scientist’s Ash was invited to the ‘Website & Online Marketing’ Seminar with Donal Doherty, to talk via Skype about using Google Analytics to measure user behaviour and conversions. The event was organised by Engage Live, an organisation which provides training to photographers across the world. This event was watched by over 5,000 photographers across the […]

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Using Google Tag Manager

In today’s world of E-Commerce, you have a wealth of data available to you about your customers and website users. Through Google AdWords and Google Analytics, there is very little that you cannot track once a user lands on your website. If you want even further details into the actions, you can use third party applications […]

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