Louise was a Google employee for over three years, working as an AdWords Strategist and AdWords Optimisation Trainer. She provided AdWords consultation and account optimisation for huge household name companies such as Johnson & Johnson, Peugeot, Kwikfit, UK Car Group (including WeBuyAnyCar.com) and many others. For more than a year, Louise was the Google Dublin’s AdWords Optimisation Trainer. She delivered training to all new Google AdWords Optimisation Specialists and also provided bespoke training sessions for Online Advertising Agencies (e.g. Blue Sky Interactive), and direct clients.

Louise also specialises in AdWords Editor training and was the Google in-house AdWords Editor ‘Guru’. In 2009, Louise travelled to the Mountain View Google Headquarters and presented to the leading Optimisation Specialists from each Google office worldwide. She trained these Google staff up on Editor best practises, time saving methods and encouraged the general promotion of this offline account management tool. Her training was then brought home to each office across the globe and passed on to hundreds of others.

To become a trainer at Google one must first be an expert in their field, Louise’s being AdWords account optimisation. She then went through a lengthy process of receiving ‘Train the Trainer’ training, testing and many evaluations before let loose in front of a class of willing participants. You can see Louise’s certificate from the Google Learning and Development faculty here.

Please further note that Louise is also a ‘Google AdWords Qualified Individual‘. As such, she can provide clients with an AdWords voucher worth £80.

About The Training

Search Scientist offers bespoke AdWords Training Sessions to meet your needs, throughout Northern Ireland*

We can tailor our training to meet your level of expertise (from complete beginner to professional in need of direction). If you’d like to focus on one particular aspect of your AdWords advertising, that’s fine. Alternatively, if you don’t even have an AdWords account and would like help setting it up and learning how to manage it, we’d be happy to walk you through this. One on one training is available, as is training for groups up to 4 people. If you would like an AdWords Training session to be delivered to a group larger than this, please contact us with more details and we’ll try our best to accommodate you.

The main and most popular topics in our AdWords Training sessions include:

• Analysis of your current AdWords account
• AdWords reporting
• AdWords tools
• Optimise AdWords account structure
• Optimise your ad texts
• Using Dynamic Keyword Insertion
• Optimise your keywords
• Optimise your location targeting
• Optimise for different periods of the day and week
• Landing Page Optimisation
• The Google Content Network
• AdWords Remarketing
• YouTube advertising
• Google Analytics
• Google Insights for Search
• Improving your Conversion Rate
• Improving your CTR
• Improving your Quality Score
• Competitor Analysis
• Your Impression Share
• Combined AdWords & Search Engine Optimisation (SEO)

Training Practicalities

Training is available on your premises, to save you any commuting time. However, if there are not suitable facilities on your premises (e.g. most importantly an available room), then we can arrange a training suite for you to come to. This however, will incur a slight increase to the fee (simply to cover the cost of the room hire. Please contact us for more details on this). *Training is generally delivered in Belfast, Northern Ireland, however businesses outside of Northern Ireland may also be accommodated. It’s best to contact us directly and we’ll do our best to meet your needs.

Please note that full day training courses are standardly from 11am to 5pm and allow for some time outside of these hours for preparation specific to the clients needs. Half day training courses are standardly from 11am to 2pm and allow for some time outside of these hours for preparation specific to the clients needs. If the standard times do not suit, then we’ll try our best to accommodate you. Please contact us directly for more details.

Contact Us to Book your AdWords Training Session

We look forward to hearing from you with regard to our AdWords Training sessions. If you have any questions please do not hesitate to contact us. You can reach Louise, our AdWords Trainer, directly on louise@searchscientist.co.uk or 075-264-04106.