AdWords Resources

Take advantage of our AdWords resources to get a head start on your knowledge, and the competition. We’ll be adding new PPC resources, so check back again soon!

AdWords Tips
Start off on the right foot with Google AdWords by following these easy to follow suggestions. We cover account building, tracking, optimisation among others.

AdWords Checklist
Ready to launch your account? Take 10 minutes to read this checklist, and be sure that you’ve covered all the bases.

Advanced PPC Presentation for Invest NI#1
We hit the road to train lots of eager marketers in Ballymena, Cookstown, and Craigavon. Watch the full Slideshare presentation here.

Advanced PPC Presentation for Invest NI #2
We hit the road again to train lots of eager marketers in Templepatrick, Armagh and Omagh. Watch the full Slideshare presentation here.

AdWords Match Types
Want to know how to reduced wasted clicks on your AdWords account? Get your head around different match types with our simple guide.

Why Use AdWords?
The top 10 reasons you need to invest in Google AdWords. Get all the information you’ll need to make a decision.

RLSA Campaigns
How to set up AdWords RLSA Campaigns (Remarketing for Search). Tips to take full advantage of this feature.

Shopping Campaigns
How to set up Shopping Campaigns in AdWords and why. Get your products on Google Shopping!

Product Feed Set Up

Step by step guide on setting up a Google Merchant Centre account with your product feed in order before building your Shopping campaigns.