Optimising your AdWords Performance is an Ongoing Process

The most important aspect of Google AdWords advertising is relevancy. Google ensures that the ad most relevant to the user’s search query is the one that’s shown at the top of the page. This means that, as an advertiser, you need to stay on top of search trends, so that you can always match what your potential customers are searching for, especially on the terms that they’re most likely to convert on. These trends change, as does your competitors’ advertising. If your competitors stay more up to date with user search queries, then they can easily have their ad appear in the top position, pushing yours down, making it less likely to be clicked on.

With some ongoing maintenance, e.g. 10 hours per month, Search Scientist can keep your AdWords advertising fresh, competitive and we’ll keep you up to date on what’s going on.

Account Optimisation recommended Before Ongoing Maintenance Begins

Unless you’re absolutely 100% happy with how your AdWords account is structured and running at the moment, we’d also recommend performing an initial optimisation/restructure of your AdWords account before moving into maintenance. We find that this produces the best results overall and allows improvements in performance to be noticeable more quickly.

Free AdWords Account Review

Search Scientist offers a free, no obligation review of your AdWords account. To request a free AdWords review please contact our AdWords consultant, Louise by email on louise@searchscientist.co.uk or by phone on 07526404106.

Many thanks for your cooperation. We look forward to hearing from you.