Before Setting a Campaign Live…

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AdWords Campaign Checklist

A brief post today, but hopefully a useful one. Here’s a list of things to have in mind before you ever set a new AdWords campaign live. It runs over the campaign settings, aspects related to the keywords and ads that are often overlooked, and tracking.

• Network (Display / Search)
• Location
• Budget & Bids
• Ad Extensions
• Product Listing Ads (if e-commerce)
• Ad Scheduling?
• 3 Ads per Ad Group
• Tracking set up & Tested?

You’ll find out more information on all of the above aspects of an AdWords campaign on our AdWords Tips page – www.searchscientist.co.uk/adwords-tips/

Feel free to print this out and have it by your computer, ready for you when you set your next AdWords campaign live.

If you’ve any important campaign features that are often over looked that you suggest adding to this list, please comment below. Thanks, Louise

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